Prachi, 26, is a scrupulous nerd who has come to Europe to follow her passion and learn more about the gastronomy & tourism industry. She comes from the serene city of Pune, located in the state of Maharashtra, India. A Graphic Design graduate from MIT Institute of Design, Pune and currently studying Brand Design Management: Food, Wine, and Tourism at IED, Barcelona. Life has always been about the finer details for her. As she studies her favorite subjects, wine & art, she finds her world, becoming more and more colorful, inebriating and inspiring.
She primarily works on projects related to Brand design, Strategy, and Marketing. She isn’t thwarted by the unexpected and refrains from developing a distinct personal style. She understands that it is the design problem that lays the dictum to the designer and not the other way round. What she loves about design is that it opens up the possibility to be a different person in a different world, every single day. She has had experience in the UI/UX and advertising industry and has worked on varied brands like LinkedIn India, Marico India, HUL, etc.
Work history
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UI/UX DesignerThe Glitch
- Mumbai, IndiaFull Time
As a UI/UX Designer at The Glitch, I have worked on various brands/campaigns that have a UI/UX requirement. Along with mapping user journeys and sitemaps, I have extensively worked on website/microsite designs, web apps and social media creatives. My role also includes delegation, leading the team and guiding the designers in web design, understanding brand guidelines, and closely working with the tech and design teams to achieve the required deliverables in the required time.
Brands worked on:
LinkedIn India (Social media posts and campaign creatives)
Set Wet, Set Wet Studio X - Marico India (Campaign microsite, webpages, webapps)
Hindustan Unilever Ltd - Lakme, TIGI Bedhead, Tresemme, Baby Dove, Parachute, Lever Ayush (Brandstores and A+ Content)
Amazon - 10.or (Social Media creatives for the launch of their phone)
Axis Mutual Funds, Saffola Active Soups, Indus Os, Domex, Kwality Walls, PureIt, Abbott (Website/Microsite)
Pitches - Coco Soul, Pfizer India, Aavishkar Atta, Pulsar, Disney, Fastrack, Aavishkar Investment, Set Wet Studio X, Apollo Pharmacy
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Graphic Design InternPichkaari Design Studio Pvt Ltd
- Bengaluru, IndiaInternship
Graduation Project: Extensively worked on 21North mobile app, from research to design.
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Skills
- Brand Design
- Advertising
- Food Design
- Brand Management
- Design Management
- Brand Creative Strategy
- Restaurant Branding
- Graphic Design
Education
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Brand and Design ManagementIED
- Barcelona, Spain
I recently finished my Master's from IED Firenze + IED Barcelona, in Brand Design Management: Food, Wine & Tourism
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Graphic DesignMIT Institute of Desgin
- Pune, India
I completed my graduation from MIT Institute of Design, Pune, specializing in Graphic Design. During my term, I did two internships and my area of expertise focussed more on UI/UX, Packaging Design & Brand Design
Awards
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India Film Project - Poster Design ChallengeIndia Film Project
I was one of the top 30 finalists of the poster design challenge, India Film Project
(Season 09). The brief was to design a contemporary modern-day poster for any old film from 1970-1999M
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Adobe Design Achievement's Awards - SemifinalistMIT Institute of Desgin
Our project Froot Loops Packaging was a semifinalist at Adobe Design Awards+ Show more