Over the last 8 years, my experience as 'Head of’ has allowed me to manage, lead “& mentor multi-discipline teams. Mentoring & leading marketers, product managers, digital content creators & analysts, at various levels of expertise, across multiple geographies. Deep-diving into brands & their data to gain insights & turn these into actionable items for the business to drive business growth & increase brand equity/engagement.
Working closely with cross functional teams, to build & bring efficiencies into the business; be it for content production or SLAs/SOPs with business stakeholders.
The success of my achievements is centered on my ability to understand the varying customer/product lifecycles & mobile teams/resources & technology, to create engaging & contextual content ready for distribution across the right channels.
About Me:
- A strong team player & leader who thrives in an open & collaborative style of working.
- A self-motivated individual with an analytical mindset, strong problem-solving skills & with excellent communication, presentation & interpersonal skills.
- A robust & meticulous individual with excellent organisational skills & with a strong sense of responsibility, initiative & commitment.
- My ability to build consensus among executive teams & stakeholders to promote transparency & influence positive change has been repeatedly proven.
Work history
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Head of EcommerceMarks & Spencer at Al Futtaim
- Dubai, United Arab EmiratesFull Time
As Head of E-commerce, I was responsible for business planning, merchandising, trading; as well as on-site content & trade development of Marks & Spencer E-commerce Web Site across MENA.
Leading a team of online merchandisers, design & content specialists to deliver the KPIs with a strong focus on customer experience.
- Aligning & overseeing processes by working across multiple stakeholders (Buying & Merchandising, Operations, Group Digital Marketing & E-Commerce function, M&S UK & Marketing) to enable trading on the e-commerce platform.
- Building an e-commerce range strategy with the Head of Buying & Merchandising, Senior Merchandisers & other stakeholders to deliver annual targets
- Highlight Contributions:
- Increased, online sales by 25% in 3 months
- Reactivated 2/3 of dormant customers through targeted campaigns, increasing customer spend by 100%
Head of Marketing – E-commerceLandmark Group
- Dubai, United Arab EmiratesFull Time
Spearheading a team of 40+ across the MENA & Asia region, I was accountable for the end-to-end marketing for various brands (Homecentre, Splash, Babyshop, Lifestyle, Shoemart & Max). Key disciplines include Paid Media, SEO, Email Marketing, Social, Affiliates, Creative Direction & PR, with full P&L responsibility of over 50m AED.
- As part of the e-commerce executive team, I defined the strategic directions for all marketing & merchandising programs/plans driving brands sales growth.
- Developed & implemented pre-launch online growth strategies for non-commerce brands.
- Being a thought leader, creating competitive marketing strategies & campaigns that capture brand positioning across all customer touch points with a strong focus on OmniChannel Marketing.
- Creating best practices across all paid, owned & earned media channels in order to ensure optimal performance (ROI) while at the same time looking to increase organic contribution.
- Understanding the importance & implications that a multi-platform (Mobile, App & In-Store) business has to consider in the marketing & merchandising mix & adapting the UX based on data-driven insights.
- Highlight Contributions:
- Increased incredibly, online sales by 400% in 18 months
- Increased online traffic by 120% in 12 months, while reducing the paid media spends by 20%
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Skills
- Social Media Marketing
- Data Analysis
- CRM Strategy
- Team Leadership
- Digital Consulting
- Brand Marketing
- SEM
- SEO Strategy
- Marketing Strategy
- Digital Marketing