About me

Hi, I am Pranavi, a strategic marketing professional with 5+years of Industry experience; proven expertise in growing business by 3X through effective revenue generation, customer acquisition and optimizing conversions. Enhanced Brand Credibility, keenly brainstormed with the tech and product teams, conducted in-depth research on behaviour analysis, end to end customer journey, Leveraged insights to achieve success in campaigns. Managed budgets very well and maintained campaign cost under 30% across platforms and geographies. Currently, improved Brand reach across varied audience; had a tie-up with hospitals led to 5-8 new campaigns per month; outreach partners like Network capital, HoP helped to reach lakhs of new users.

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Work history

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Marketing ManageriSky Research
Mar 2021 - May 2021Bengaluru, IndiaFull Time
- Set up Drip Email Marketing Strategy for various audience databases - Formulated Content Strategy - Existing & New content for audiences in various journey stages - Came up with detailed blog topics for awareness, consideration and decision stages of the visitors - Brand Presence: LinkedIn & Twitter content + Plan with relevant content and hashtags
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Digital Marketing ManagerGiveIndia Foundation
Aug 2019 - Dec 2020Bengaluru, IndiaFull Time
• Increasing paid conversions by >50%; focused on improving the brand awareness and recall quotient; periodically reiterated the Paid Campaigns (Facebook Campaigns, Google Ads, Email Marketing), social media • Increased the subscription conversions per month by 43% (From 300 to 530 per month) • Acquired > 50% of the donations from the USA for "IForIndia" campaign during COVID Fundraising (>2.7Cr. revenue) • Improved visitors by 200%, and increased overall donations by 35% (both one time & subscription) • Enhanced the weekly followers and engagement by 10%; built a practice of tracking & analyzing posts concerning weekly, monthly and platform-based conversion; effectively optimized SEO • Increased the Domain Authority from 48 to 53; structured both On-Page & off Page improvements of the website • Increased backlink submissions and overall website links to 1.3lakhs; analyzed & leveraged backlinks of competitors & general submission sites • Launched 4- 5 medical monthly campaigns; created in-house script and videos

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Education

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MBAIIM Ranchi
May 2015 - Mar 2017Ranchi, Jharkhand, India
Post Graduate Diploma in Marketing & Finance
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B.TechIIT BHU, Varanasi
May 2010 - Apr 2014Varanasi, Uttar Pradesh, India
Bachelor of Technology in Ceramic Engineering.