His work centres around shaping the human relationships with technology that in turn shapes the way we think, act and understand. His practices are well informed by social, cultural, political, environmental and intersectional dimensions of human and non-human experiences. He is experienced in bringing complex socio-technical products embracing critical thinking and circular economy that generates ethical profits for the organization and the world.
Product Design Consultantother
- London, United KingdomFreelance
- Helped Japanese early-stage AI start-up with product strategy, raising them $14M. - Conduct research and create customer journeys identifying user needs & opportunities. - Define entry barriers and user pain points and propose solutions. - Evaluate customer appetite for product adoption and share honest user feedback. - Define nuances of the operating model based on the product’s offering. - Provide support with safety, privacy, controllability and transparency challenges.
UX Designer (Collaborative MA UX Project)BBC
- London, United Kingdom
- Conduct co-design workshops to articulate user needs, stories, beliefs and biases. - Applied strategic thinking to co-curate theme-based soundscapes in the BBC sounds app. - Tested prototypes for auditory behavioural experience to mitigate 83% more creative blocks. - The strategy was designed to collaborate with artists in making art along with the music.
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