Strategic data driven marketing/advertising professional with a progressive track record (+10 years) in analytics, insights and research at various award-winning, global agencies (advertising, social, research & PR).
Working knowledge and experience with some of the worlds most renowned brands in; alcohol, automotive, banking, entertainment, film, FMCG, luxury, retail, sport, tech, travel and TV.
Projects credited in
- BT | Being DeleBT has launched a new brand platform, Be There. It’s a new creative approach & it’s the first time BT have united one brand idea across all their marketing communications, all product areas from broadband to BT Sport & TV and for all audiences, consumer and business, UK and global. The aim of this film is to drive familiarity around the brilliant range of top live sport BT Sport has on the channel beyond just football - including exclusively live UEFA Champions League, 42 Premier League matches2
- THE TRASH ISLES - LADbible creates a country to drive a movement around plastic pollutionAn area of accumulative plastic trash the size of France is polluting the Pacific Ocean. In some places, it is so dense that it’s begun creating landmasses. The situation has reached such epidemic proportions that it is predicted that by 2050, there will be more plastic in our oceans than fish. Against this backdrop, LADbible Group and creative agency AMV BBDO launched The Trash Isles, a major social responsibility campaign to empower young people to lobby the United Nations to acknowledge the p
+ Show more
Work history
Analytics DirectorAMV BBDO
London, United KingdomFull Time
Skills
- Audience Insights
- Consumer Insights
- Insight Analysis
- Data Insights
- Analytics Tools
- Social Analysis
- Social Listening
- Social Research
- Digital Analysis
- Digital Analytics