Hello, and thanks for looking at my profile!
I’m a Senior Graphic Designer with 20 years experience. In 2009 I went freelance which has allowed me to work for a wide range of clients within different sectors. I’m open to freelancing opportunities but also semi-perm, short-term contracts, working on a retainer, fixed term contract and stand-alone-projects. Ideally, it would be great to work with like-minded clients and creatives who appreciate well crafted and considered graphic design. I love design, branding, illustration, motion graphics and typography and strive to inject personality and distinctiveness into my projects. I enjoy working with other professionals or independently, and have a genuine desire to create effective and engaging work.
As a freelance designer I’ve supported design, marketing and advertising agencies as a reliable freelance resource, assisting in their creative design/artwork requirements. I am flexible working onsite or remotely.
I also work directly with businesses ranging from local start-ups, to international companies who own iconic brands. Since working independently I have been able to strengthen and develop my skills in:
- Graphic Design
- Art Direction
- Branding
- Motion graphics
- Illustration
- Digital
- Packaging
- Project management
- Developing and interpreting a client’s brief and seeing it through to completion and delivery.
- Client presentation / liaising / negotiating
- Print buying
- Partnering with/hiring/briefing third parties; Photographers, Web Developers and Copywriters.
If you like my work and want to know more or are interested in hiring me please get in touch.
Projects
- SIENNA: SEMI-SET DIAMOND COLLECTIONDomino’s fashion-led ring collection ‘Sienna’ features designs inspired by a myriad of influences from art-deco to nature. Working with design consultancy Levells I produced a stylish and evocative new design, capturing the artistic and creative spirit of the jewellery designer’s sketch book. The brochure was a departure from previous catalogues Domino had and was well received by the client and sales reps who use to it for presentation and selling.
- ROSABELLA JEWELLERY WEBSITEDomino are one of the UK's leading jewellery manufacturers. Working with design consultancy Levells, we were briefed to create a microsite for Rosabella, a stunning selection of diamond jewellery featuring neckwear, wristwear and earrings. The microsite provided live pricing and data. A photoshoot with models was commissioned along with brief videos helping to bring the new collection to life. The jewellery is shown as a suite on each model, with a detailed overview on each piece just a click aw
- PORTA MOKHA BRANDING AND PACKAGINGPorta Mokha is a UK based food importing business. I was commissioned to create their brand identity and food packaging. The initial brief was to create an identity for a premium food brand, Porta Mokha. The logo had to evoke a feeling of quality and luxury about the various food products that Porta Mokha were selling. In addition, we incorporated elements of Arabic script into the design as a subtle nod to where the products were being sourced from. Packaging designs were also developed for the
- CAREERS CUSTOMERS AND CASH HANDBOOK AND CARDS'Careers, Customers and Cash' is a director's guide to building a great business. I was briefed to design and illustrate a handbook that would be unique in style but still appeal to a business audience. In addition, a mentoring tool-kit containing cards and a fold-out A3 flyer were also designed and sent out with the handbook in a targeted campaign to retain and attract clients. GRAPHIC DESIGN // ILLUSTRATION // PRINT
- DEAKIN & FRANCIS BRAND VIDEODeakin & Francis have been designing and manufacturing the world’s finest, luxury cufflinks and accessories since 1786. The family run firm commissioned a short video that showcased the unique heritage of their company and the craftsmanship that goes into producing their jewellery. Using a combination of live footage, motion graphics and photography, a scrap-book inspired video was produced capturing the essence of their brand. BRANDING // ART DIRECTION // MOTION GRAPHICS
- RAMFOAM CORPORATE IDENTITY AND REBRANDRamfoam are the UK's premier custom closed & open cell polyurethane & polyethylene foam manufacturer. The company went through a rebrand to reposition themselves within their sector. Working with design consultancy Levells I helped develop a "fresh and powerful" new identity to better reflect what the company did best. Brand guidelines were also created to help create a solid brand identity.
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Work history
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Freelance Senior Graphic Designerth3unknown
Birmingham, United KingdomFreelance
I’ve freelanced throughout the West Midlands with various agencies working in a variety of sectors and clients such as: 3M, AHDB, AKW, Baxi, Birmingham City University, Brammer, Bristan, Deakin and Francis, Domino Jewellery, Harman, Legrand, Morgan Sindall, IMI Norgren, Phillips, Punch Records, Rexel, RoSPA, Saint Gobain, Severn Trent Water, Skills for Care, Staffordshire County Council, Unilever.
I’ve also worked directly with my own clients ranging from start-up businesses, charities, established companies and international organisations on design, branding, motion graphics/video, advertising, illustration, art direction, website design and exhibition graphics.
Skills
- Branding
- Art Direction
- Graphic Design
- Illustration
- Motion Graphics
- Adobe After Effects
- Book Illustration
- Print Design
- Logo Design
- Project Management
Education
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BA (hons) Graphic CommunicationUniversity of Northampton
- Northampton, United Kingdom