6+ years of experience, bachelor's degree in accounting and specialized in eCommerce.
I’ve been working on the Online industry, supporting large scale and complex global analysis in agile environments. An example of achievement: Increased revenue by 10% by regular reviewing the industry trends, interpreting and understanding data from the different point of sales, creating dashboards to monitor customer behavior and presenting the performance (risks and opportunities) internally and for stakeholders. I successfully reduced the manual tasks by 74% by automating reports optimizing time and data quality.
I'm a highly dedicated, responsible and self-motivated person, with strong analytical skills, that enjoys being part of a results-focused workplace and I strongly believe that I will be a good fit for this position as I’m someone who has highly interested in data, technology and likes to take on big responsibilities meeting deadlines, and has shown success when doing so in the past. I believe my qualifications and skills will bring valuable experience to contribute to the business growth.
Work history
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Digital AnalystSojern
- London, United KingdomFull Time
• Reduced online spending managing campaigns quality and healthy by detailing digital performance analysis, interpreting data to share high-level insights and recommendations on campaign traffic, conversions, revenue, audience behaviour, bidding, creative, keywords and also post analyses to have the full picture of performance drivers;
• Increased revenue by 10% overall EU campaigns by Campaign Optimizations, decreasing CPA and CPM and monitoring closely the different audiences’ trends and global scenario.
• Generated sales by working with the commercial team to define target tactics, realistic KPIs and engagement strategy. Providing data history with post-campaign analyses and actual digital performance to recommend changes and increase web performance according to the client KPI;
• Reduced manual and repetitive work by creating and maintaining a variety of digital tools and a large dataset, such as Tableau dashboards and analytical report across display and video marketing channels to provide the team with accurate and timely performance overviews.
Analyst, Car Supply (Global)Expedia Group
- London, United KingdomFull Time
• Participate in multiple projects by giving high-level insights to market managers and stakeholders on marketing topics including brand, customer and product segments, competitive channel performance, market share and forecasting;
• Improved customer experience score by +50% at the main destinations working closely with account managers and data engineers to implement new requirements, supporting and aligning efforts to meet customer and business needs;
• Increased client Revenue by regularly reviewing the quality of rates and inventory on Expedia websites and follow-up with partners to ensure competitiveness and sharing on-time delivery of the report for our flash sales campaigns where we had had excellent results for our suppliers raising the performance over 100% week over week for the car sales period.
• Reduced manual tasks by 74% producing report automation and developing dashboards and analytical reports helping the market managers to translate operational measures and global performance.
Skills
- Tableau
- SQL
- Excel
- Communication Skills
- Problem Solving
- Teamworking
- Time Management
- Critical Thinking
- Organised
- Advertising Analysis
- KPI Management
- KPI Reporting
Education
M
M
Accounting & FinanceMackenzie University
- Brazil