Exceptionally innovative and experienced professional with exemplary leadership skills, supreme design
abilities, and deep knowledge of associated marking protocols capable of directing the development
of distinguished digital-design projects. Solid track record of success at developing and managing the
complete life-cycle of a broad range of brand-generating design projects, from initial conception through
final execution. Passionate leader, with a comprehensive background in overseeing multiple fast-paced
projects, ensuring full compliance with milestones, deadlines, and budget requirements. Quick learner
with an intuitive adaptability to new technology and advanced processes.
Work history
Senior Product DesignerFatFace
London, United KingdomFull Time
Within the first 9 months, re-skinned the FatFace website delivering a unique digital rebrand to the core foundations, addressing accessibility issues, and updating poor usability practices to improve overall conversion on the site by 12%. During 2023, ran and designed a successful CRO programme bringing in £12m in incremental annualised benefit. Single-handedly support 2 internal developers and 4 external developers on a series of site improvements and user testing. Driven a change in company culture—onboarded a test-and-learn approach to digital outputs. Collaborated with marketing teams to ensure all improvements were replicated onto external channels and within the brand’s DNA. Utilising skills including interaction design, wireframing, prototyping, working within and evolving brand guidelines and design systems.
Key Accomplishments:
—Pushed for the development of video capabilities on PDP which led to an 18% increase in ATB rate.
—Successfully designed a new Wishlist functionality which has led to £2.5m in revenue for peak 2021.
—Redesigned the site header which led to an increase of 37% in search usage, leading to a rise of 2.8% in AOV, and a boost of 2.4% in complete check-out journeys.
—Analysing user feedback and data to inform checkout improvements, resulting in a reduction of 74% of day-to-day complaints to our support team, and reduced check-out abandonment by 32%.
Senior Digital DesignerAnnoushka Jewellery
- London, United KingdomFull Time
Instrumental in elevating and redesigning the website look and feel within 6 months of starting as part
of the replatform. Led the digital rebrand with new UI and UX elements aiding to an increase of sales by
11% on the redesigned site. End-to-end digital customer journey customisation on new partners including, Apple Pay, Klarna and ReBound Returns.
Key Accomplishments:
—Designing a new one-page checkout—replacing the original 8-step checkout.
—Introduced a modular content design layout to ensure a consistent experience across all platforms.
—Continued the development of on-site features from shopping bag to checkout resulting in a
40% drop in abandonment during the peak Christmas period.
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Skills
- Adobe Creative Suite
- Sketch
- Html
- Editorial Design
- Digital Experience
- Eccomerce Experience
- UX Design
- Product Design
- User Testing
- Prototyping
Education
CompletedGeneral Assembly
- London, United Kingdom
User Experience Design
B
B
2nd Class BSc Multimedia Technology and DesignBrunel University
- London, United Kingdom
With one year professional work experience at the Wellcome Trust, London.