I’m a multi-passionate senior designer, UX designer and art director. Offering a combination of analytic thinking and artist vision, I collaborate with my clients to bring products and brands into the digital realm.
Boasting 20 years of industry experience in Australia and the UK, my background is in print and brand design and illustration. Over the years, I’ve developed a broad and unique skill set, honing in on adaptable design skills reflected in my portfolio.
As you’ll see, there’s a lot of variety in the projects I’ve brought to life. While no two outcomes are the same, my design work can be characterised as stylised, minimalistic, modern, symbolic and sometimes playful and witty where the brief allows. I like my work to be thought-provoking and meaningful while ensuring it’s fit for purpose.
Some of my past clients are Amazon, Instagram, Discovery Channel, Soho House, Bupa, Lendlease and Plan UK.
BACKGROUND
In recent years, the digital arena has been my focus. My curious nature and imagination have given me an edge when it comes to user experience.
I’m passionate about researching, creating personas and crafting user journeys that ensure my design efforts are a success. As I combine analytical thinking, excellent organisational skills, and artistic flair, my unique skillset undoubtedly contributes to the final outcome.
I specialise in taking over-complicated websites and digital products and stripping them back to create a succinct and enjoyable user experience. My process always involves plenty of notetaking and sketching, allowing me to develop a clear and concise brief ready for wireframes and prototypes to come into play.
With collaboration at the forefront of my approach, I like my time spent on projects to be fun, curious and attentive to detail.
Work history
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Digital DesignerAO
- London, United KingdomFreelance
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Digital DesignerBoots Walgreen Alliance
- London, United KingdomFreelance
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Skills
- Advertising
- Branding
- Print Design
- Art Direction
- Mobile
- Design
- Html
- Web Design
- Illustrator
- Indesign
- Photoshop
- UX Design
- UI UX Experience
- UI UX Understanding
Education
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Bachelor of Visual Communication and IllustrationMonash University
- Melbourne, Australia
The 3 years I spent at Monash, Caulfield were the most enriching and rewarding. I not only learnt to develop and grow my skills as a designer and illustrator, but I was privileged enough to study under some of Australia's most successful creatives such as Dr Gene Bawden and Regina Newey. They and my fellow class mates encouraged me to be who I wanted to be and express that through my work and also guided me on how to approach the creative industry professionally.