Purdie Gibson

Purdie Gibson

Multi-passionate Senior DesignerLondon, United Kingdom
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Pip Jamieson
Aries Moross
Sophie Howe
Purdie Gibson

Purdie Gibson

Multi-passionate Senior DesignerLondon, United Kingdom
About me
I’m a multi-passionate senior designer, UX designer and art director. Offering a combination of analytic thinking and artist vision, I collaborate with my clients to bring products and brands into the digital realm. Boasting 20 years of industry experience in Australia and the UK, my background is in print and brand design and illustration. Over the years, I’ve developed a broad and unique skill set, honing in on adaptable design skills reflected in my portfolio. As you’ll see, there’s a lot of variety in the projects I’ve brought to life. While no two outcomes are the same, my design work can be characterised as stylised, minimalistic, modern, symbolic and sometimes playful and witty where the brief allows. I like my work to be thought-provoking and meaningful while ensuring it’s fit for purpose. Some of my past clients are Amazon, Instagram, Discovery Channel, Soho House, Bupa, Lendlease and Plan UK. BACKGROUND In recent years, the digital arena has been my focus. My curious nature and imagination have given me an edge when it comes to user experience. I’m passionate about researching, creating personas and crafting user journeys that ensure my design efforts are a success. As I combine analytical thinking, excellent organisational skills, and artistic flair, my unique skillset undoubtedly contributes to the final outcome. I specialise in taking over-complicated websites and digital products and stripping them back to create a succinct and enjoyable user experience. My process always involves plenty of notetaking and sketching, allowing me to develop a clear and concise brief ready for wireframes and prototypes to come into play. With collaboration at the forefront of my approach, I like my time spent on projects to be fun, curious and attentive to detail.
  • Homes by Lendlease
    Homes by LendleaseUX | UI | Sitecore CMS
  • Logos
    LogosDesign | Brand Identity
  • Aniridia Network Charity
    Aniridia Network CharityBrand Identity
  • IAB UK
    IAB UKUX | UI | Sitecore CMS
  • Alice Connolly Dietitian
    Alice Connolly DietitianBrand Identity & Squarespace Website
  • DMAX Germany Video OnDemand
    DMAX Germany Video OnDemandUser experience, user interface and interaction design for native iOS and Android apps. In consultation with Accenture and Discovery Channel, London.
Work history
    Amazon logo
    Amazon logo
    Digital DesignerAmazon
     - London, United KingdomFreelance
    Head of UX DesignLab Digital
     - London, United KingdomFull Time
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  • Advertising
  • Branding
  • Print Design
  • Art Direction
  • Mobile
  • Design
  • Html
  • Web Design
  • Illustrator
  • Indesign
  • Photoshop
  • UX Design
  • UI UX Experience
  • UI UX Understanding
    Bachelor of Visual Communication and IllustrationMonash University
     - Melbourne, Australia
    The 3 years I spent at Monash, Caulfield were the most enriching and rewarding. I not only learnt to develop and grow my skills as a designer and illustrator, but I was privileged enough to study under some of Australia's most successful creatives such as Dr Gene Bawden and Regina Newey. They and my fellow class mates encouraged me to be who I wanted to be and express that through my work and also guided me on how to approach the creative industry professionally.