Hey there! I'm Purdie, originally from Melbourne but now calling London home. With over 15 years of experience in both digital and print design, my strong graphic design skills are the foundation of my work. I love blending creativity with functionality to create designs that truly resonate and engage.
Connecting with people is my top priority. I believe that great design isn't just about aesthetics; it's about creating something that speaks to customers and clients on a deeper level. Whether through graphic design or illustration, my aim is to craft visuals that draw people in and keep them engaged.
My experience spans a range of disciplines, including traditional print, digital design, and UI/UX work. I thrive on bringing ideas to life, whether it's crafting a brand identity or designing a visually stunning website.
Work history
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Creative Digital & Content DesignerWonderful & Brilliant
- London, United KingdomFreelance
As a contract content designer for FIFA, I initially focused on designing graphics for shows on their streaming platform, FIFA+.
However, my role quickly evolved to include creating promotional assets for major events like the World Cup in Qatar and the Women’s World Cup in Australia and New Zealand.
Additionally, I had the opportunity to design the brand and user interface for PlayZone, FIFA’s online game and quiz platform. My work aimed to enhance visual appeal and engagement across FIFA’s digital platforms.
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Creative Digital Campaign DesignerAO
- London, United KingdomFreelance
During my time with AO, I collaborated remotely with a team in Manchester while based in London.
A significant project involved pitching creative concepts for seasonal campaigns like Black Friday and Christmas, working closely with the creative director. I also contributed to other seasonal campaigns such as Valentines Day and Easter.
To streamline workflow and ensure consistency, I developed a template system for managing high-volume assets, facilitating smoother collaboration with junior team members and freelancers during busy periods.
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Skills
- Advertising
- Branding
- Print Design
- Art Direction
- Mobile
- Design
- Html
- Web Design
- Illustrator
- Indesign
- Photoshop
- UX Design
- UI UX Experience
- UI UX Understanding
Education
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Bachelor of Visual Communication and IllustrationMonash University
- Melbourne, Australia
The 3 years I spent at Monash, Caulfield were the most enriching and rewarding. I not only learnt to develop and grow my skills as a designer and illustrator, but I was privileged enough to study under some of Australia's most successful creatives such as Dr Gene Bawden and Regina Newey. They and my fellow class mates encouraged me to be who I wanted to be and express that through my work and also guided me on how to approach the creative industry professionally.