About me
An entrepreneur and a content strategist with 10+ years of experience running a content marketing agency, leading a team of 20 professionals, and developing 100+ content marketing campaigns for clients across sectors including General Mills, Decathlon, and Expedia. Currently, seeking roles where I can combine my growth mindset with storytelling skills to craft strategies that will inspire and engage customers and help brands thrive.
Work history
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Digital Marketing ConsultantKellogg Company
- Manchester, United KingdomInternship
The project involved studying their current marketing strategy and suggesting a new digital and agile marketing strategy to drive more sale.
• Spearheaded client meetings with marketing director, brand manager, HR director, and digital media head to develop a wholistic understanding of the problem.
• Strategised the execution plan by developing a roadmap for the project with key milestones and by dividing tasks amongst team members according to their strengths.
• Redefined target customer group. Analysed digital campaign reports, data points such as VTR, CPCV, CPM to draw insights about their digital campaigns and suggest recommendations to make them better.
• Authored recommendations on how to increase sales using the new proposed digital marketing strategy and how to become agile by modifying the current organisation structure.
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Digital Marketing ConsultantMGS Plastics
- Lancaster, United KingdomInternship
The project involved studying the current sales and marketing strategy and suggesting a new digital marketing strategy.
• Examined current sales and digital marketing strategy by analysing sales and marketing data from the last 4 years. It helped identify blue chip clients MGS should pursue in the future.
• Steered primary and secondary research by interviewing sales and marketing directors and reading 4 research reports to understand the future of plastics industry.
• Orchestrated recommendations on the new digital marketing strategy to improve brand awareness, increase online engagement, and generate quality leads.
• Developed toolkits and templates for creating a marketing plan, SEO, email & content marketing, managing budget, and monitoring KPIs for campaigns.
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Skills
- Branding Strategy
- FMCG Branding
- Branding Ideas
- Marketing Strategy
- Marketing Planning
- Content Creation
- Content Ideation
- Team Leadership
- Team Development
- Project Management
Education
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MBA in MarketingLancaster University
Lancaster, United Kingdom
o Awarded £20,000 scholarship (60% of tuition fees)
o Director of Digital Marketing team
o Major in Strategy, Marketing, Branding, Coaching, Leadership
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MA in Creative WritingBath Spa University
- Bath, United Kingdom
o Awarded £8000 scholarship (66% of tuition fees)
o Head of Historical Fiction writers club
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