I am a communication designer from Hong Kong, and a recent graduate from the MA Communication Design at Falmouth University in the United Kingdom.
I have a great passion for turning complex problems into simple, well-formed and intuitive designs. In my spare time, I enjoy researching various cultural phenomena (the latest being synthetic biology), and brushing up on my sketching, Chinese traditional drawing, and water colours. I have found these interests compliment my design skills. In my recent semester break I also worked as a designer at Hong Kong Federation of Education Worker and Apcane Limited which allowed me to gain a great deal of insight into the field and helped me to acquire different technical skills. If I need recharging, you will find me doing yoga or sunbathing near the beach.
Projects
- SUS - Speculative design - Branding designOrgan transplantation has been widely adopted worldwide. However, the rise of organ transplantation has lead to a desperate and critical organ shortage. That is, the number of patients in need of kidneys, hearts, livers corneas (etc.) outstrips the number of available donations. This situation is particularly acute in China, therefore, patients often travel to areas where organs are attainable via a black market. In turn human organ trafficking has become a worldwide phenomenon. Within this cont
- Spirit of Lion Rock - Typography-led campaign designThis project is designed to enable me to use the power of type to spark a conversation, that can develop a better cultural understanding and awareness of. By using the corresponding typeface it highlight the potential areas of the meaning it represents. Before designing anything, I have to explore the particular culture/ community - Hong Kong, in different perspectives and have an overview which can allow me to investigating some aspects in greater detail. Following this, I have to design a uniq
- Moments - Curation collection designThis project is designed to enable me to develop understanding of how people's specific or particular negative memories may be triggered by the five human senses in a subconscious way, so I can begin to clarify various perspectives and highlight the areas for curate collection. After identifying different aspects and investigating an overview of this issue in greater detail, I have to design a unique curation artifact which can tell the story of 'how sadness feels' by pursuing a variety of angle
- COMMMMON - Branding designA large number of Hong Kong people do not seek medical advice even though they noticed some symptoms. The main reason is they do not want to be labeled as ' problematic' person after diagnosed, because some people might take a blinkered, negative view of them. In addition, as the Foyers mentioned schools and peers do not understand them, however, they still want people to treat them as 'normal'- which is defined by the community. Therefore, this project is designed to eliminate the stereotype of
- Free world - Editorial designIn this collaborative project, my duty is to design various layout to the corresponding fields - Spring Summer Denim Lookbook 2018. Apart from the art and design direction, I also helped to organise for the shooting progress. Therefore, this collaborative project offered me an incredible and fabulous opportunity to experience how to communicate and work with different awesome designers and photographers.
- Changes - Speculative designThis project is designed to develop my abilities on various aspects of different paths' practices, so I can begin to diagnose potential possibilities and ideas in different fields which can boarder my methodologies, also highlight areas for improvement. After exploring an overview and investigating some aspects of different areas in general, start analyzing the collected data to create the ideas by the inspirations. Following that, I have to design a unique insight artifact which can tell the st
Work history
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Freelance CreativeFreelance
London, United KingdomFreelance
Skills
- Logo Design
- Branding
- Graphic Design
- Editorial Design
- Packaging Design
- Art Direction
- Typography
- Layout Design
- Photoshop
- Adobe After Effects
- 3D max
- Blender 3D
Education
Master Degree - Communication DesignFalmouth University
- United Kingdom
*Graduated with distinction
Bachelor Degree - Graphic DesignFalmouth University
- United Kingdom
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