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Projects credited in

• 20

  Nike: ReactlandThe background How do you truly test out the new Nike React shoes? By running in them, of course. But Wieden+Kennedy Shanghai didn’t just want to take Nike fans on a same-old-same-old run—they wanted to create an experience people would never forget. We were invited to build an installation across China that runners couldn’t stop talking about. It’s a real-time video game, and the players are the fans.

Skills

• Product Design
• Marketing Strategy
• Strategy
• Strategic Planning
• Graphic Design
• Storytelling
• UI Design
• Styling
• Art Direction
• Digital Design