Projects credited in
- Nike: ReactlandThe background How do you truly test out the new Nike React shoes? By running in them, of course. But Wieden+Kennedy Shanghai didn’t just want to take Nike fans on a same-old-same-old run—they wanted to create an experience people would never forget. We were invited to build an installation across China that runners couldn’t stop talking about. It’s a real-time video game, and the players are the fans.20
Skills
- Product Design
- Marketing Strategy
- Strategy
- Strategic Planning
- Graphic Design
- Storytelling
- UI Design
- Styling
- Art Direction
- Digital Design