The word people use to describe me the most often is enthusiastic. This is something I take pride in both personally and professionally in all aspects of life – not least of all within the 10+ years I have working in the media on some of the most creative and well-known campaigns within the broadcasting industry.
My expertise for creating exciting and innovative campaigns extends across both television and digital platforms. I have worked with brands including the BBC, Sony Pictures, MTV and NBCUniversal. I have worked on campaigns for TV programmes to channel launches, Facebook pages and events. Some of my notable campaigns have included Breaking Bad, Chritmas24 (the seasonal version of the TV channel Movies24) and most recently, the EMAs 2019.
I have created media plans and worked hard to implement these within all different departments to ensure high levels of performance across a campaign. I have a keen eye for the detail in all elements of my work, and always maintain strong levels of accuracy with all campaigns. I have liaised with teams both in my office and internationally. I have project-managed TV channel launches from start to finish and have always carried my work out with a passion and a strive to achieve more.
I am a confident speaker, and an approachable person. I work well with teams of people and am always active in finding ways to improve our systems and increase potential. I enjoy analyzing the performance data from each campaign, and then presenting these findings to senior management. I often use my initiative to suggest new ways of working, always striving to make each new campaign better than the last.
I am a competent user of social media, having amassed thousands of likes for the pages of some of the TV channels I have worked on. I am also adept when using Excel to create media plans and laydowns, and have mostly used the analysis tool AdvantEdge to deliver reports and insights on campaign performance.
Outside of my work-life I remain the same enthusiastic and confident person. This is demonstrated within my event hosting and voiceover work. I have voiced promotions for well known brands including the TV channels E! UK and 5Star. I am as passionate about being a part of a conversation as much as I am at leading it, which I believe is a fundamental part of working within this industry.
Projects
- Interview with Shane JenekAs part of a campaign on E! UK, I combined both my Media Planning and Voiceover skills for this video for Social Media to entice viewers to tune into a brand new show coming to E! I am the voice asking Shane the questions, we then implemented a strategy to increase reach and frequency
Work history
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Media Planner BuyerMediahub UK
London, United KingdomFull Time
International Media Planning ExecutiveParamount International
London, United KingdomFull Time
Job description
Working with MTV brands across the globe to implement exciting and engaging media strategies for all upcoming content. Analysing audience behaviour and adapting plans for effective promotional campaigns
Key Roles and Responsibilities
• Liaising with teams. Managing campaigns for the British market as well as keeping on top of all communication with International planning reps from regions including Australia, Europe, Latin America and Africa
• Managing data and feedback between teams. Keeping track of and collating information from regions regarding campaign performance. Creating presentations for senior management to further explain campaign successes as well as noting areas for improvement
• Building successful laydowns. Creating a strategic plan suitable for all departments and territories to work from in order to implement a successful campaign with maximum reach and frequency
Key Achievements
• Monthly Media Planning Award. Innovatively using music channels from the MTV portfolio to promote the new season of Celebrity Ex on the Beach in December 2019. Presenting examples to senior management and being awarded for the best use of Media Planning within the team
• EMAs 2019. The largest campaign within the ViacomCBS portfolio. Creating a successful laydown to maximise performance of promotional strategy. Working closely with all regions to deliver exceptional ratings over the course of 3 months
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Skills
- Pubic Speaking
- Campagin Management
- Innovation Strategy
- Attentive
- Positive Attitude
- Data Analysis
- Teamworking
- Prioritisation
- Workflow Management
- Resilience
Education
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BA HONs English Language and the mediaLancaster University
- Lancaster, United Kingdom