Rachael Baylis

Head of Online

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  • LocationUnited Kingdom

Skills

 

  • Fashion
  • Marketing PR
  • Visual Arts
  • Google Analytics
  • Wordpress
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Ecommerce
  • Hootsuite
  • Social Digital Marketing
  • Copywrighting
  • Ecommerce Content

Work history

Currently

Social Media Manager

Moteefe

May 2015
  • • Managing social media channels - Facebook, Twitter, Instagram • Planning and implementing social media marketing strategy • Increasing social media presence across all channels • Driving and increasing visitor engagement across all social media platforms • Establishing and implementing a unique brand identity and aesthetic, communicated consistently on all social channels • Consulting with Marketing Manager and CFO on overall digital marketing strategy for website

2015

Head of Online

Baar Bass

Sep 2014 - Jun 2015
  • • Launching existing website and implementing a unique brand identity and aesthetic • Designing banners and printed graphics for use on website, social media and print media using Photoshop • Merchandising web pages using Wordpress • Planning and implementing marketing campaigns using MailChimp • Uploading new stock onto website – copywriting, image selection, uploading via Wordpress • Managing social media channels • Driving sales through online marketing campaigns • Delivering high quality email newsletters • Blogging using Wordpress – copywriting, creating relevant imagery • Organising external ecommerce photoshoots and selecting the highest quality images for use on the website • Photographing items internally for both creative use and for product images on website • Reporting on weekly sales and marketing using Google Analytics • Creating high quality invitations for press and events from scratch using Photoshop • Planning and implementing advertising campaigns to promote website and social media channels using Google AdWords, Twitter Ads and Facebook Promotions • Improving SEO of website and social media channels using Google Webmaster Tools and Wordpress SEO plugins • Sourcing and hiring new website development company to assist with site maintenance • Liaising with website developers daily to ensure proper maintenance and improvement of website in all areas • Organising and assisting on a major editorial photoshoot on location • Analysing success of online marketing campaigns and altering strategy according to these results • Comparing competitors’ strategy and activity • Transferring website servers and domain successfully to a more beneficial and efficient system • Liaising with suppliers to request relevant imagery and marketing material • Delivering the highest level of customer service

2014

Ecommerce Merchandiser

Austique

Mar 2013 - Sep 2014
  • • Designing banners and printed graphics for use on website, social media and print media using Photoshop • Merchandising web pages using Magento • Planning and implementing marketing campaigns using MailChimp • Uploading new stock onto website – copywriting, compiling upload spreadsheets, uploading via Magento • Managing social media channels • Driving sales through online marketing campaigns • Delivering high quality email newsletters • Blogging using Wordpress – copywriting, creating relevant imagery • Organising external photo shoots and selecting the highest quality images • Photographing items internally for both creative use and for product images on website • Reporting on weekly sales and marketing using Google Analytics • Attending weekly staff meetings with shop floor and management staff and communicating sales report • Attending and contributing to regular marketing meetings • Analysing success of online marketing campaigns and altering strategy according to these results • Comparing competitors’ strategy and activity • Liaising with suppliers to request relevant imagery and marketing material • Delivering the highest level of customer service

2013

Ecommerce Intern

Austique

Jan 2013 - Apr 2013
  • • Organising all online order fulfilment – packing orders, booking orders in with courier companies, ensuring orders are dispatched in a timely manner • Merchandising web pages • Assisting with management of social media channels • Uploading new stock onto website • Driving sales through part-time work on the shop floor • Completing tasks set by manager through weekly site walks

Education

2012

History of Art

University of Leeds

Aug 2008 - Aug 2012