Work history
Social Media Manager
• Managing social media channels - Facebook, Twitter, Instagram
• Planning and implementing social media marketing strategy
• Increasing social media presence across all channels
• Driving and increasing visitor engagement across all social media platforms
• Establishing and implementing a unique brand identity and aesthetic, communicated consistently on all social channels
• Consulting with Marketing Manager and CFO on overall digital marketing strategy for website
Head of Online
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• Launching existing website and implementing a unique brand identity and aesthetic
• Designing banners and printed graphics for use on website, social media and print media using Photoshop
• Merchandising web pages using Wordpress
• Planning and implementing marketing campaigns using MailChimp
• Uploading new stock onto website – copywriting, image selection, uploading via Wordpress
• Managing social media channels
• Driving sales through online marketing campaigns
• Delivering high quality email newsletters
• Blogging using Wordpress – copywriting, creating relevant imagery
• Organising external ecommerce photoshoots and selecting the highest quality images for use on the website
• Photographing items internally for both creative use and for product images on website
• Reporting on weekly sales and marketing using Google Analytics
• Creating high quality invitations for press and events from scratch using Photoshop
• Planning and implementing advertising campaigns to promote website and social media channels using Google AdWords, Twitter Ads and Facebook Promotions
• Improving SEO of website and social media channels using Google Webmaster Tools and Wordpress SEO plugins
• Sourcing and hiring new website development company to assist with site maintenance
• Liaising with website developers daily to ensure proper maintenance and improvement of website in all areas
• Organising and assisting on a major editorial photoshoot on location
• Analysing success of online marketing campaigns and altering strategy according to these results
• Comparing competitors’ strategy and activity
• Transferring website servers and domain successfully to a more beneficial and efficient system
• Liaising with suppliers to request relevant imagery and marketing material
• Delivering the highest level of customer service
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Skills
- Fashion
- Marketing PR
- Visual Arts
- Google Analytics
- Wordpress
- Excel
- Office
- Photoshop
- Powerpoint
- Word
- Ecommerce
- Hootsuite
- Social Digital Marketing
- Copywrighting
- Ecommerce Content
Education
History of Art
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