Rachael Lindsay
Senior Digital Producer
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- LevelSenior
- LocationEdinburgh, United Kingdom
- AvailabilityLocked Pro Plan feature
- ProfessionsMarketer - Web & Digital Producer - Strategist & Planner
About me
Digital Producer at Multiply (Edinburgh / London) with specialist knowledge of responsive design & CMS web project management (Umbraco / Drupal), digital strategy, search marketing, data enhancement, performance tracking and web analytics. Experience of hotel CRM systems development & co-ordinating database build projects / data-led marketing campaigns for the Starwood Hotel Group. Devised search marketing strategies; focusing predominantly on companies within the retail and leisure sectors whilst at bigmouthmedia / LBi. Co-ordinated a multilingual search campaign for the Rezidor Hotel Group and managed technical search teams on website build projects for Estée Lauder brands, including Clinique and MAC Cosmetics. Led SEO teams on medium to large-scale projects for Kellogg’s UK, JD Sports, Molton Brown, flydubai (Emirates) and Wyndham Hotels. Currently responsible for the management of Pinewood Studios, Really Useful Group, Forbo and Kimberly-Clark web build & digital projects.
Skills
- Marketing PR
- SEO
- Photoshop
- Wireframing
- Strategy and Planning
- CMS Websites
- Digital Analytics
- Google Analytics Certified
- Database E-marketing
- Digital Trends
- Digital UX
- Google Adwords Certified
- Performance Strategy
- Search Advertising
- Digital Prototyping
Work history
Currently
Senior Digital Producer
Multiply
Senor Digital Producer at Multiply (Edinburgh / London) with specialist knowledge of responsive design & CMS web project management (Umbraco / Drupal), digital strategy, search marketing, data enhancement, performance tracking and web analytics.
2011
SEO Marketing Manager
Digitas LBI
Devised search marketing strategies; focusing predominantly on companies within the retail and leisure sectors. Co-ordinated a multilingual search campaign for the Rezidor Hotel Group and managed technical search teams on website build projects for Estée Lauder brands, including Clinique and MAC Cosmetics. Led SEO teams on medium to large-scale projects for Kellogg’s UK, JD Sports, Molton Brown, flydubai (Emirates) and Wyndham Hotels.
2008
Marketing Data Manager
Forth Marketing
Coordinated database build projects & data-led marketing campaigns for the Starwood Hotel Group.& a range of other leisure & financial industry companies.
2006
Web & Marketing Assistant
Union Advertising
General digital marketing production & project management.