Rachael Lindsay

Senior Digital Producer

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  • LocationEdinburgh, United Kingdom

About me

 

Digital Producer at Multiply (Edinburgh / London) with specialist knowledge of responsive design & CMS web project management (Umbraco / Drupal), digital strategy, search marketing, data enhancement, performance tracking and web analytics. Experience of hotel CRM systems development & co-ordinating database build projects / data-led marketing campaigns for the Starwood Hotel Group. Devised search marketing strategies; focusing predominantly on companies within the retail and leisure sectors whilst at bigmouthmedia / LBi. Co-ordinated a multilingual search campaign for the Rezidor Hotel Group and managed technical search teams on website build projects for Estée Lauder brands, including Clinique and MAC Cosmetics. Led SEO teams on medium to large-scale projects for Kellogg’s UK, JD Sports, Molton Brown, flydubai (Emirates) and Wyndham Hotels. Currently responsible for the management of Pinewood Studios, Really Useful Group, Forbo and Kimberly-Clark web build & digital projects.

Skills

 

  • Marketing PR
  • SEO
  • Photoshop
  • Wireframing
  • Strategy and Planning
  • CMS Websites
  • Digital Analytics
  • Google Analytics Certified
  • Database E-marketing
  • Digital Trends
  • Digital UX
  • Google Adwords Certified
  • Performance Strategy
  • Search Advertising
  • Digital Prototyping

Work history

Currently

Senior Digital Producer

Multiply

Nov 2011
  • Senor Digital Producer at Multiply (Edinburgh / London) with specialist knowledge of responsive design & CMS web project management (Umbraco / Drupal), digital strategy, search marketing, data enhancement, performance tracking and web analytics.

2011

SEO Marketing Manager

Digitas LBI

May 2008 - Oct 2011
  • Devised search marketing strategies; focusing predominantly on companies within the retail and leisure sectors. Co-ordinated a multilingual search campaign for the Rezidor Hotel Group and managed technical search teams on website build projects for Estée Lauder brands, including Clinique and MAC Cosmetics. Led SEO teams on medium to large-scale projects for Kellogg’s UK, JD Sports, Molton Brown, flydubai (Emirates) and Wyndham Hotels.

2008

Marketing Data Manager

Forth Marketing

Feb 2006 - Apr 2008
  • Coordinated database build projects & data-led marketing campaigns for the Starwood Hotel Group.& a range of other leisure & financial industry companies.

2006

Web & Marketing Assistant

Union Advertising

Jan 2004 - May 2006
  • General digital marketing production & project management.

Education

2016

MSc Digital Marketing Leadership

University of Aberdeen

Jan 2016 - Dec 2016

    2005

    BSc Multimedia Computing

    Napier University

    Feb 2002 - Dec 2005

      Awards

      2015

      Google AdWords Certified

      Google

      2015

      Google Analytics Certified

      Google