Work history
Content & Social Media ManagerLarsson & Jennings
- London, United KingdomFull Time
Created and implemented the social media and content strategy. Developed a strong brand tone of voice and visual identity. Established key KPIs to increase reach, engagement and conversion rates.
Managed the creation and execution of content across all platforms, delivering attractive, engaging assets, creating a strong brand community and gaining new audiences. Worked closely with the customer service team to ensure customer satisfaction and create a consistent tone of voice. Monitored, tracked and reported on performance across all social media platforms.
Developed and implemented an influencer programme to support brand messaging, driving awareness and engagement across both new and engaged audiences. Managed influencer relationships, reaching out to talent, negotiating contracts, briefing projects and directing content.
Co-ordinated, built and implemented the email programme. Planned and built all email newsletters including designing the creative and writing the copy. Crafted segment specific automated email campaigns.
Managed website updates including building new categories, creating and publishing homepage and landing page assets, developing editorial pages and updating prices for sales and promotions.
Worked closely with the PR team to drive key messages to external partners, including creation of press releases.
Managed in store events, working closely with the PR agency to ensure a strong press and influencer turnout.
Built and maintained stores on marketplaces, including Amazon and Wolf & Badger. Provided Digital Media agency with on brand assets for paid media campaigns.
Created print design projects such as labels and packaging.
Content ManagerMonsoon Accessorize
- London, United KingdomFull Time
• Owned, created and executed the content strategy, delivering strong, relevant and engaging content for both the Monsoon and Accessorize customer.
• Guided meaningful, quality content, with attention to serving the interests of the brand and the customer. Ensuring business priorities are built into the editorial plan.
• Built and managed blog on both brands, including strategy and briefing developments. Continuously identify new opportunities to increase engagement and improve conversion rates.
• Planned and produced all blog content, creating artwork, briefing the Editorial Copywriter, contracting guest contributors, tagging assets in Curalate and publishing on WordPress.
• Planned, briefed and managed build of content hubs and micro sites.
• Responsible for the copywriting team, ensuring a cohesive tone of voice across all brand communication, both online and offline, editorial and product descriptions.
• Worked closely with the Editorial Copywriter and digital marketing team to improve SEO of digital editorial content. Collaborate with external digital media agencies on SEO marketing activities.
• Worked closely with the CRM team to ensure a strong narrative and engaging content is delivered within email newsletters.
• Managed production and delivery of monthly street style shoots and editorial videos for both Monsoon and Accessorize, ensuring assets meet the needs of the brand and marketing strategies.
• Responsible for 3rd party content creators including photoshoot teams and influencers. Work closely with the social media teams to maximise activities and content possibilities.
• Worked closely with the brand team to support product strategy, highlight key products and stories. Supported the ethical trade and charity team to ensure their work is celebrated and brought to life.
• Managed the content budget across both brands.
• Analyse business impact of content marketing campaigns and report on KPIs using Google Analytics and Curalate.
• Manage the Content Executive, Editorial Copywriter and Product Copywriter.
Skills
- Content Creatiion
- Marketing
- Content Strategy
- Shoot Management
- Production
- Blog Management
- Styling Shoots
- Adobe Create Suite
- Ecommerce Experience
Education
Fashion Promotion and ImagingUniversity for the Creative Arts
- Epsom, United Kingdom