About me

Having developed my marketing skills working for the UK’s most prestigious academic publishers, I’ve spent three years specialising as an audience-focussed email marketer for arts and education organisations. I can competently lead strategy and campaign management, and craft actionable, effective copy that delivers against KPIs. I’ve succeeded in engaging audiences, raising metrics, and securing new users and customers for charity Into Film and edtech startup Up Learn. I am also an award-winning creative writer, and have extensive experience of writing and editing cultural journalism for print and online publications. My film reviews have been cited on posters and in national publicity campaigns. I’m seeking creatively fulfilling freelance projects that utilise and develop my existing marketing and writing skillset, while rewarding my wide-ranging cultural interests and social justice passions.

QuestionsProjectsExperienceTeam

• Can you offer advice on setting up commercial film screenings? EG on licensing, advertising
• 🎬 Are you a film lover based in North or East London? Introducing Cineaste, a new email newsletter dedicated to cinema events

Projects

• 3

  PortfolioPortfolio & samples of my work as a freelance copywriter & marketing specialist. Visit https://docs.google.com/presentation/d/1EaSTk7yZ39LRjBJK0Ryc2UJvd0SwKz2sK__Ayczrp_s/edit?usp=share_link for more.
• Cineaste NewsletterCineaste is a regular email newsletter dedicated to helping film lovers in North & East London discover cinema events beyond the mainstream and under the radar. You can sign up at http://eepurl.com/icKF35. See example content below.

Work history

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Reviews and Feature WriterOne Room With A View
Jun 2014London, United KingdomFreelance
- Almost 200 film reviews and feature articles - Representing the site as a critic at national and international film festivals, including BFI London Film Festival and BFI Flare, Edinburgh International Film Festival, and Sundance London - Contributions to collaborative features - Scripting video reviews
Marketing ManagerUp Learn
May 2021 - Jul 2022London, United KingdomFull Time
As the third member of this developing team, I advanced many aspects of the company’s email marketing and automated messaging, and implemented previously overlooked best practice from scratch. In addition to managing B2B and B2C email campaigns, I upgraded subscription and preference management, implemented systematic reporting and benchmarking, and broke company records for lead generation (contributing to year-on-year growth of over 100%).

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Skills

• Copywriting
• B2B Marketing
• Email Marketing
• Copyediting
• CRM Marketing
• B2C Marketing
• Content Marketing
• Marketing Strategy
• Writing
• Social Media Marketing

Education

MA English Literature with DistinctionKing's College London
Aug 2016 - Aug 2018London, United Kingdom
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BA English Language and LiteratureThe University of Oxford
Sep 2011 - May 2014Oxford, United Kingdom

Awards

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Brand Partnership of the Year - Big Screen AwardsScreen International
Schools marketing campaign No Time to Die: Careers Behind the Camera won Brand Partnership of the Year in the Big Screen Awards 2022. I helped shape the campaign, producing copy and creative while working for Into Film. https://www.intofilm.org/resources/1790