About me

I’m a passionate brand marketer with experience in retail, luxury, tech, home goods, travel and fashion. I specialize in building, launching and growing brands, bringing their stories to life with engaging, customer-centric content on all marketing channels.

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Work history

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Vice President of MarketingBrevity
Feb 2022 - Nov 2022London, United KingdomFreelance
• As one of the first hires at the startup, I developed the brand from the ground up, launching the MVP in the App Store and to our target customers. • Crafted the company's organic go-to-market strategy, customer journey and ongoing omni-channel marketing plans that resulted in over 1,000 downloads in the first 5 months with no paid spend • Launched the brand with a social-first campaign gaining over 3M impressions. "Immerse Yourself" campaign featured 3 tastemakers from distinct creative industries in 3 diverse cities using Brevity to customize their journey and find moments of true immersion. • Managed a team of 4 and outside agencies
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Senior Manager, Content Strategy and Organic Social MediaBed, Bath and Beyond
Nov 2021 - Feb 2022New York, United StatesFull Time
• Created and delivered a transformative brand strategy on organic social which significantly increased engagement by 8.8% (IG) and followers by 13.5% (all channels) • Built a comprehensive content strategy for the entire BB&B business that leveraged customer insights to increase brand relevancy, traffic and engagement • Managed a team of 2 social media coordinators and 5 social creative team members

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Skills

• Marketing Strategy
• Brand Marketing
• Social Media
• Content Strategy
• Copywriting
• Brand Strategy
• Team Leadership

Education

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Bachelor of JournalismUniversity of Missouri
Aug 2010 - May 2014Columbia, MO 65201, USA
Studied Strategic Communication within the Missouri School of Journalism with dual minors in Business and Fashion. Achieved a certificate in Multi-Cultural Studies.