I currently work as a Key Account Manager at Haymarket Media Group. My role involves working with Agencies and Key Clients to deliver effective multichannel recruitment solutions, ensuring they are managed effectively through all stages of the campaign life cycle to ensure that the highest level of service is being delivered. My position also involves overseeing more junior members on the team to ensure leads are being covered within the market and that we all understand and maintain our strategy for the month. My position will soon be officially changing to Assistant Advertising Manager. Other responsibilities include: -Managing advertising campaigns ensuring that they are planned and executed smoothly -Liaising with Editorial to secure features that we can sell - Liaising with Accounts to clarify invoices and account issues - Working with Ad Ops to ensure inventory is being delivered in the right time -Monitoring Response and delivering stats using Madgex and Google Analytics. Results are often presented back to clients -Meeting with Ad Agencies and Key Clients to discuss strategy and build relationships -Utilising Social Media Channels and incorporating this into digital campaigns -Creating Proposals with Power Point and creating visuals for clients -Working closely with the Marketing team to create promotions, initiatives and marketing content -Intelligently negotiating creative advertising solutions to maximise client ROI -Managing and growing existing accounts as well as developing new business opportunities -Conducting weekly training to ensure teams understand objectives and implement the stages that need to be completed in order to reach targets
My role requires me to be forward thinking in order to ensure that my clients can align themselves with particular features that we run throughout our platforms. I work alongside editorial in order to plan and develop features that I can then sell to my clients. This includes content led pieces such as advertorials, recruitment essays and even sponsorship opportunities. -Account management; working closely with clients to build relationships -Compiling business plans and strategic projects to increase the revenues and market share of my specific sectors year-on-year -Analysing the market and accurately forecasting prospects and features on a monthly and quarterly basis -Regular face to face client meetings to sell the brand and build client relationships -Working to tight deadlines in order to generate sponsorship for specific events and features -Selling print and online advertising solutions
I previously worked on the Brand Republic client team helping businesses improve their talent attraction strategies by creating effective advertising solutions. I liaised with MD’s, marketing teams and HR professionals to manage contracts, present new features and provide industry insight.
Assisting with the marketing and project management of tax software products for Thomson Reuters who are the market leaders in the provision of Corporation tax compliance software. My position involved supporting the Marketing Manager on how best to bring these new products to market. • Assisting in creating marketing campaigns for conferences and tax events • Managing the client database which involved representing the company at a professional level, through contacting over 800 clients in order to establish accurate contact information; later to be used for an e-mail campaigns • Using ‘campaign monitor’ in order to develop an e-mail campaign for a client user event • Using Salesforce in order to update and access current client information, including logging potential opportunities and prospects. • Proof reading and comparing a number of texts for finalization • Carrying out competitor research in order to identify core competencies and potential gaps within the market sector
After completing my A-Levels I took a gap year in order to gain work experience within the fashion industry. I progressed from a part time supervisor (2007) to a full time Store Manager for the shoe chain Dolcis, doing everything from Hiring employees/carrying out interviews to admin/payroll procedures. After working for Dolcis for one year, I decided to study for my degree to gain more experience in business management. Whilst studying for my degree I worked as a Sales Advisor at Warehouse, Debenhams and House Of Fraser to keep up to date with the latest trends in the world of fashion and be at the forefront of the customer shopping experience. I have three years experience working for some of the leading retailers in the fashion industry.
Business Management and Media Culture