Rachel Conlon

Rachel Conlon

Account and Marketing ExecLondon, United Kingdom
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Rachel Conlon

Rachel Conlon

Account and Marketing ExecLondon, United Kingdom
About me
I am an experienced account and marketing manager, with an expert understanding of creative culture and its intersection with commercial products and projects. With an eye for organisational detail and an unflappable attitude to getting the job done, I work across a multidisciplinary team, from producers, to talent, to designers and manufacturers, and understand the nuances that go into the success of a creative product, platform or event activation.
Projects
  • Keep Hush X WORLDWIDE FM
    Keep Hush X WORLDWIDE FMWe teamed up with Worldwide FM in support of War Child, who are raising the vital funding for War Child, necessary to help provide critical support to children affected by the conflict in Ukraine.
  • WORLDWIDE Awards 2022
    WORLDWIDE Awards 2022On Saturday 14th May we gathered at KOKO in Camden to celebrate amazing music. We saw performances from multiple live acts and DJs. I helped manage marketing and ticketing for the event, as well as having input into musical direction.
  • LOCKDOWN FM
    LOCKDOWN FMLockdown FM: Broadcasting In a Pandemic is a 600+ page cultural documentation of a year in lockdown created by Gilles Peterson, Paul Bradshaw and Hugh Miller. I worked closely with them to manage the release of this new book regularly reporting key information to wider stakeholders. Responsible for marketing impact and sales tracking, PR, retail sell in, distribution and the launch event. Coverage: - https://crackmagazine.net/article/profiles/lockdown-fm-gilles-peterson-pandemic/ - https://www
  • WORLDWIDE Test Press Club
    WORLDWIDE Test Press ClubThe TEST PRESS CLUB was a monthly vinyl subscription service partnering to produce limited edition LPs with some of the worlds best independent labels, alongside an in depth bespoke insert zine.
  • Round Your House X Spotify
    Round Your House X SpotifySPOTIFY PRESENTS: GETTING STARTED, HOW TO GET YOUR MUSIC OUT THERE Spotify led digital masterclass for Roundhouse young creatives, with Griff, Simba and169. https://www.roundhouse.org.uk/home/round-your-house/spotify-presents-getting-started-how-to-get-your-music-out-there/
  • Squarespace Presents: Launch It
    Squarespace Presents: Launch Ithttps://www.roundhouse.org.uk/home/squarespace-presents-launch-it/
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Work history
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    Account ManagerTMW Unlimited
    London, United KingdomFull Time
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    Account & Marketing ExecWorldwide FM
     - London, United KingdomFull Time
    Devised and developed two membership products which more than doubled the platform’s MRR rate and developed new revenue streams. Led on all aspects of a new physical product, the Test Press Club, delivering monthly limited edition vinyls with some of the most respected labels and artists across global independent music, coordinating everything from design, logistics, marketing, content to distribution. Developed and maintained all station marketing processes; implemented an overarching comms calendar, managed Mailchimp mailing lists, launched new products, briefed social content, scheduled social plans on Loomly, kept projects on brand, and booked OOH flyering. Managed marketing plans and budgets for station events including a 1400 capacity awards show at KOKO, We Out Here festival stage, and a live broadcast night in partnership with Keep Hush and War Child at Corsica Studios. Transforming event objectives from senior leaders and partners into detailed day to day marketing plans and social comms strategies. Tracked the campaign's impact on ticket sales on Dice and liaised information with external venue partners. Event producer for a day festival with Beavertown, lead account manager for the Soundboks live broadcasts partnership and assisted with other sponsorship activations and new business meetings, connecting two new brand partners to the station. Project managed the release of the book ‘Lockdown FM’, providing regular status reports to key stakeholders. Tracked and reacted to digital marketing’s impact on sales, handled PR and retailer sell-in, gifting, logistics, and the launch event. Built relationships with artists and venues to support their marketing campaigns through the platform, whilst adding value to our membership products through offers. Completed Google’s ‘Fundamentals of Digital Marketing’ online course.
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Skills
  • Advanced Excel
  • Consumer Insights
  • Music Marketing
  • Music Industry
  • Analysis and Research
  • Marketing
  • Brand Partnerships
  • Project Management
  • Account Management
  • Brand Sponsorship
Education
    University of Leeds logo
    University of Leeds logo
    BA Geography and Sociology (International)University of Leeds
     - Leeds, United Kingdom
    Studied society, cultural encounters, and urban issues, particularly on field trip modules to Athens, Montpellier and Beijing. My dissertation highlighted the disjuncture in how modern cities in Northern England are visualised and represented in popular culture and development marketing publications. Study abroad year completed at McMaster University, Canada in 2013/14. Studied modules such as Sustainability and the Economy, Developing Cities, Social Psychology and Organisational Sociology. Performed in the Dance Show and traveled extensively in the USA, Canada and Cuba. Performed in Leeds University Union Dance Show and participated in Ballet and Contemporary classes. Skiied recreationally with the Snowriders society. Second year course representative relaying student concerns to members of staff.