Having a strong interest in music and account management, I joined the Partnerships team at The Roundhouse, where I am building on my knowledge from my previous role with the Brand Partnerships team at Universal Music. Here, I developed in depth knowledge about brand and music partnership campaigns. Before this, I undertook a role at Sony Music in 2016 to further understand how to connect artists with audiences through understanding audience behaviour, and the impact of marketing and promotion events on artist releases. My experiences have exposed me to a breadth of brand and music marketing campaigns, and also develop an appreciation of the importance of successfully translating information within and between teams.
- Deloitte X Roundhouse: BlueprintThe Roundhouse works with 6,500 young people each year through creative projects at the venue in Camden and out in the community. Blueprint was created with Deloitte and our Broadcast and Digital team to support young people with exploring what the future of work means to them. Young people selected for Blueprint told their future of work story through three films, developing the future skills they are exploring such as collaboration and creativity. The young people's three films have been view
- HENNESSY MASTERS OF POTENTIAL WITH ABBEY ROAD - THE STREETS X FLOHIOHennessy’s Masters of Potential in association with Abbey Road Studios, returned with a brand new track from The Streets Featuring Flohio. This music platform, created by Globe and Abbey Road for Hennessy, enables artists to come together to experiment with their creativity, challenging the parameters of their sound to create a completely unique piece of music. Abbey Road’s expert engineers recorded Mike Skinner and Flohio's brand new track ‘How Long’s It Been?’ live to vinyl, and Globe Produc
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London, United KingdomFull Time
Account management for 20 corporate charity partners, including Spotify, Deloitte, and Universal Music, delivering bespoke sponsorship projects such as events, employee engagement opportunities, branded content, and curated emerging artist performances.
Brand Partnerships InternUniversal Music UK
London, United KingdomFull Time
• Pitch, plan, implement and deliver music strategy for leading brands and agencies collaborating with a diverse roster of artists and ULive festivals. Tasks include creating new business decks and giving input into the music direction, supported by my depth of music and consumer knowledge and creative application of data. • Account manager for projects, coordinating with clients, agencies and talent management to deliver playlist and digital content for the partners on time and to specific standards. • Production assistant for events and shoots, from events at Abbey Road and House of Vans to filming YouTube recipe content, calmly ensuring the needs of the artists, managers and the client are coordinated and organised. • Responsible for a wide range of administrative duties including managing multiple calendars, travel and department logistics. Improved the department tickets administrative system using Excel to ensure spend is reliably reported to finance. • Attend weekly label meetings, gigs and new music playbacks for Virgin EMI, Polydor and Island Records, in order to circulate artist campaign updates and key new signings to the wider team, and build internal company relationships. • Coordinate social media and website updates – organise digital content plans on Google Drive and create bespoke content in Photoshop.
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- Advanced Excel
- Consumer Insights
- Music Marketing
- Music Industry
- Analysis and Research
- Brand Partnerships
- Project Management
- Account Management
- Brand Sponsorship
BA Geography and Sociology (International)University of Leeds
- Leeds, United Kingdom
Studied society, cultural encounters, and urban issues, particularly on field trip modules to Athens, Montpellier and Beijing. My dissertation highlighted the disjuncture in how modern cities in Northern England are visualised and represented in popular culture and development marketing publications. Study abroad year completed at McMaster University, Canada in 2013/14. Studied modules such as Sustainability and the Economy, Developing Cities, Social Psychology and Organisational Sociology. Performed in the Dance Show and traveled extensively in the USA, Canada and Cuba. Performed in Leeds University Union Dance Show and participated in Ballet and Contemporary classes. Skiied recreationally with the Snowriders society. Second year course representative relaying student concerns to members of staff.