Having a strong interest in music and marketing, I joined the Partnerships team at The Roundhouse, where I am building on my knowledge from my previous role with the Brand Partnerships team at Universal Music. Here, I developed in depth knowledge about brand and music partnership campaigns. Before this, I undertook a role at Sony Music in 2016 to further understand how to connect artists with audiences through understanding audience behaviour, and the impact of marketing and promotion events on artist releases. My experiences have exposed me to a breadth of musicians and marketing campaigns, and also develop an appreciation of the importance of successfully translating information within and between teams.
Account management for 20 corporate charity partners, including Spotify, Deloitte, and Universal Music, delivering bespoke sponsorship projects such as events, employee engagement opportunities, branded content, and curated emerging artist performances.
• Pitch, plan, implement and deliver music strategy for leading brands and agencies collaborating with a diverse roster of artists and ULive festivals. Tasks include creating new business decks and giving input into the music direction, supported by my depth of music and consumer knowledge and creative application of data. • Account manager for projects, coordinating with clients, agencies and talent management to deliver playlist and digital content for the partners on time and to specific standards. • Production assistant for events and shoots, from events at Abbey Road and House of Vans to filming YouTube recipe content, calmly ensuring the needs of the artists, managers and the client are coordinated and organised. • Responsible for a wide range of administrative duties including managing multiple calendars, travel and department logistics. Improved the department tickets administrative system using Excel to ensure spend is reliably reported to finance. • Attend weekly label meetings, gigs and new music playbacks for Virgin EMI, Polydor and Island Records, in order to circulate artist campaign updates and key new signings to the wider team, and build internal company relationships. • Coordinate social media and website updates – organise digital content plans on Google Drive and create bespoke content in Photoshop.
• Assist artists and labels to use information that allows them to better understand and connect with their audiences. • Assemble information from various sources, such as bespoke surveys, focus groups, and social media analysis, into succinct reports for label decisions or input into marketing decks. • Hosting creative planning brainstorm sessions with marketing teams to discuss reports and develop them into real marketing strategy. • Deliver relevant information that supports label pitches to brands highlighting how they can connect with and develop their brand through music. • Track trends in digital media and music throughout the population in monthly surveys, as well as wider cultural reports from WGSN and industry publications to provide stimulus for marketing ideas, business strategy and creative decisions. • Liaise with suppliers to address queries, pay invoices and arrange meetings.
• Assembled regular reports for product managers to assess campaign performance; pulling together data from streaming services, social media platforms and Radiomonitor, alongside marketing activation dates and data points captured by product managers, sales teams and media agencies. • Presented campaign reports to label teams at weekly meetings discussing trends and audience growth, which then supported their strategy or allowed the team to reactively adjust marketing spend plans across traditional, digital and radio. • Used data to support answering a range of business and marketing challenges concerning consumer behaviour and campaign optimisation.
• Provided strategic advice to retailers, landlords and other organisations to help them make the most profitable business decisions, building on knowledge of developed in a range of urban, economic and cultural geography courses. • Analysed large amounts of sensitive business and demographic data using Excel, Access, ArcGIS, and Alteryx for retailers in the UK and Europe. • Identified the sales drivers; such as demographic groups or location features, to understand the intricacies of individual retail businesses and presented this information professionally to the client and senior colleagues. • Independently conducted research projects to understand how a place, street or shopping centre should market itself, communicating with independent research companies and compiling case studies alongside demographic data to recommend the most suitable business direction.
Studied society, cultural encounters, and urban issues, particularly on field trip modules to Athens, Montpellier and Beijing. My dissertation highlighted the disjuncture in how modern cities in Northern England are visualised and represented in popular culture and development marketing publications. Study abroad year completed at McMaster University, Canada in 2013/14. Studied modules such as Sustainability and the Economy, Developing Cities, Social Psychology and Organisational Sociology. Performed in the Dance Show and traveled extensively in the USA, Canada and Cuba. Performed in Leeds University Union Dance Show and participated in Ballet and Contemporary classes. Skiied recreationally with the Snowriders society. Second year course representative relaying student concerns to members of staff.