Having always been passionate about music, I joined Sony Music in 2016 in order to further my understanding of the music industry. During my time there I have had the opportunity to work across a number of artist campaigns, increase my analytical ability, and develop my communication skills. My enthusiasm for music coupled with my work experience has allowed me to develop my commercial awareness, alongside my existing musical knowledge, to assist in the companies operations.
• Assist artists and labels to use information that allows them to better understand and connect with their audiences. • Assemble information from various sources, such as bespoke surveys, focus groups, and social media analysis, into succinct reports for label decisions or input into marketing decks. • Hosting creative planning brainstorm sessions with marketing teams to discuss reports and develop them into real marketing strategy. • Deliver relevant information that supports label pitches to brands highlighting how they can connect with and develop their brand through music. • Track trends in digital media and music throughout the population in monthly surveys, as well as wider cultural reports from WGSN and industry publications to provide stimulus for marketing ideas, business strategy and creative decisions. • Liaise with suppliers to address queries, pay invoices and arrange meetings.
• Provided strategic advice to retailers, landlords and other organisations to help them make the most profitable business decisions, building on knowledge of developed in a range of urban, economic and cultural geography courses. • Analysed large amounts of sensitive business and demographic data using Excel, Access, ArcGIS, and Alteryx for retailers in the UK and Europe. • Identified the sales drivers; such as demographic groups or location features, to understand the intricacies of individual retail businesses and presented this information professionally to the client and senior colleagues. • Independently conducted research projects to understand how a place, street or shopping centre should market itself, communicating with independent research companies and compiling case studies alongside demographic data to recommend the most suitable business direction.
Studied society, cultural encounters, and urban issues, particularly on field trip modules to Athens, Montpellier and Beijing. My dissertation highlighted the disjuncture in how modern cities in Northern England are visualised and represented in popular culture and development marketing publications. Study abroad year completed at McMaster University, Canada in 2013/14. Studied modules such as Sustainability and the Economy, Developing Cities, Social Psychology and Organisational Sociology. Performed in the Dance Show and traveled extensively in the USA, Canada and Cuba. Performed in Leeds University Union Dance Show and participated in Ballet and Contemporary classes. Skiied recreationally with the Snowriders society. Second year course representative relaying student concerns to members of staff.