I am an innovative, strategic, commercially driven Creative with a sophisticated aesthetic, advanced art directing and visual design skills and over ten years of experience in the fashion and retail industry.
In my past and most recent roles, I have led the creative campaign process from conception to final art by owning the strategy, customer journey, still and moving art direction and asset creation.
Leading a team of designers, I aim to develop, coach and mentor them to take ownership of projects and exceed the expectations of the business and themselves.
My expertise lies in conceptualising and developing consistent visual communication and customer-focused strategy and journey, across multi-channel environments. With a proven track record of creating a high calibre of work, I deliver on a brands creative objectives by increasing brand awareness and driving customer engagement through all touch-points.
I am goal orientated and passionately undertake roles that allow me to be creative, innovative and customer-focused. By balancing commercial, technical, human and aesthetic requirements, I am able to successfully develop branding and design solutions for commercial needs.
I specialise in creative conceptualisation, creative research, art direction, styling, visual design, photoshoot production, budgeting, team leadership and project management.
Projects
- Dune London Wedding Collection 2020Conceptualised, directed, managed and styled the 2020 Wedding Collection launch. The artwork was used in the United Kingdom as well as internationally. Images were used in-store, on the website, in digital and print advertising, though our email marketing strategy and on social. Photographer | Kristin Vicari H&M | Khandiz
- Dune London Ramadan 2020 CampaignConcepted, directed and produced the 2020 Ramadan Campaign for Dune London. The artwork was used in the United Kingdom as well as internationally. Images were used in-store, for digital communication via social and email, in digital and print advertising as well as for large outdoor advertising including billboards and video screens seen throughout the Middle East. Photographer | Kristin Vicari H&M | Khandiz Stylist | Ian Luka
- Dune London Pre Spring CampaignConcepted, directed and produced the seasonal campaign photoshoot for Dune London. The concept centred around Dune London's heritage and connection to Maida Vale, London. The shoot took place over two days in several locations and was used in the UK and Internationally across digital and print touchpoints. Photographers | Morgane Lay & Jonny Cochrane H&M | Khandiz Stylist | Ian Luka
Work history
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Creative Brand LeadStudent Beans
London, United KingdomFull Time
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Head of Creative & MarketingQuiz Clothing
- Glasgow, United KingdomFull Time
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Skills
- Art Direction
- Graphic Design
- Leadership
- Creative Direction
- Production
- Campaigns
- Video
Education
CertificateLondon College of Communication, UAL
- London, United Kingdom
Sustainable Design
CertificateLondon College of Fashion, UAL
- London, United Kingdom
Sustainable Textiles
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