About me

An ambitious and driven Senior Marketing Executive with almost three years of well-rounded marketing experience for B2B international luxury events. Focussing on developing the digital marketing and communications strategy for a young, fast paced business, successes have included leading the implementation of a robust email marketing plan, co-designing a full rebrand to align with 2020 strategic direction and leading the launch of a new website. A dedicated work ethic, excellent communication skills and a sharp eye for detail have been recognised by two promotions in the three years since graduating from university with a first-class honours. Seeking to maintain this momentum and take on a new challenge, I am looking for a step up to a Marketing Manager role with a strong digital focus, to further develop my skills and breadth of experience.

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Work history

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Senior Marketing ExecutiveJacobs Media Group
Jan 2020London, United KingdomFull Time
Connections is the international private community for senior leaders in high-end travel. With a powerful directory of decision-makers and a versatile event programme, its pioneering approach to networking has successfully delivered 30+ B2B events in locations including California, Tokyo, the Azores, Quito & Abu Dhabi. - Promotion to Senior Marketing Executive in Jan 2020 - Digital marketing strategy, with a focus on email/newsletter marketing, social media and website - Supported the Head of Marketing with a full rebrand to align with new strategic direction for 2020. Development to a year-round membership required the launch of a new website - an 18-month project which successfully launched in January 2020 - Management, creation and delivery of multiple HTML email campaigns simultaneously to segmented audiences - Content writing, producing regular blogs and articles on membership updates/news in line with brand tone of voice - Producing the bi-annual Connections Magazine, which is now a primary marketing tool - Design of other branded marketing collateral, including sales brochures and RFPs - Social media management; Instagram, Linkedin, Facebook & Twitter - Analyse and report on digital activity to Head of Marketing and other relevant stakeholders During events: - Manage external video crew ensuring video interviews of key stakeholders are gathered and final edit is delivered on time - Introducing speakers during the programme (public speaking in front of 100 key individuals in the luxury travel industry) - Social media - event coverage on social platforms - Operational support including set up for networking meals, assisting with client airport transfers
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Marketing ExecutiveJacobs Media Group
Mar 2018 - Jan 2020London, United KingdomFull Time
- Promotion to Marketing Executive in March 2018 after six months - Along with the Head of Marketing, responsible for the implementation of marketing deliverables both on and offline; meeting all contractual marketing obligations - Responsible for the design and delivery of a multi-event email communication series using marketing automation service, Pardot - Working with the Head of Marketing to grow our email communication from a pre-event information email series, to a year-round engagement process, adding surveys, implementing a newsletter sign up process and developing content pillars for each audience - The redesign and overhaul of the Connections Magazine, a bi-annual 74-page roundup of events, community news & destination features - Writing copy and designing the layout using Adobe InDesign. The magazine is printed as well as distributed to our network of luxury travel professionals via a branded HTML email - Liaising with key sponsors and partners to gather assets for promotional use

Skills

• Design
• Digital Marketing
• Content Writing
• Salesforce
• Email Marketing
• Website Content
• Html
• Adobe Create Suite
• Marketing Strategy
• Social Media

Education

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First Class Honours in International Relations BARoyal Holloway University of London
Sep 2014 - Jul 2017Royal Holloway University of L, Egham Hill, Egham TW20 0EQ, UK
- Focussed on empire and decolonisation. - High first in my dissertation on the place of colonial statues in the modern world in light of the 'Rhodes Must Fall' campaign. - Opportunity to publish my dissertation in an academic working paper.