I help SMEs transform their marketing and business through strategy, advice and planning. I offer consultation on audience analysis, segmentation and targeting; brand building; prospect acquisition; and customer behaviour change.
I created Luminato to offer an easier way forward for small and medium businesses. To reveal how they should tackle the ever-evolving topic of marketing. Most importantly, to show them how to get the most from their prospect and customer relationships, and the profitable opportunities this can unlock for their business.
Work history
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Head of Marketing for UK & EuropeLawyers on Demand
London, United KingdomPart Time
Marketing lead for an alternative legal services provider offering flexible resource, teams of operations experts and technology implementation for large corporates and SMEs. Responsible for all acquisition and engagement marketing to clients, prospects and lawyers. Remit includes marketing strategy, brand positioning and comms planning, plus practical comms delivery across copywriting, website, social media, paid media, events and PR.
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Marketing ConsultantLuminato
London, United KingdomFreelance
Marketing consultant helping SMEs transform their marketing and business through strategy, advice and planning. Involves consultation on audience analysis, segmentation and targeting; brand building; prospect acquisition; and customer behaviour change. Making marketing simpler so far for SMEs such as Artemis Analytical, The Water Professor, Frith Manor Primary School and Urban Alchemy Brewing Company.
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Skills
- Marketing Strategy
- Integrated Marketing
- Marketing Consulting
- Brand Positioning
- Brand Strategy
- Customer Acquisition
- Customer Engagement
- Marketing Communications
- Digital Marketing
- Audience Targeting
Education
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Professional Certificate in Social MediaIDM
- London, United Kingdom
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Mini MBA Certificate in MarketingMark Ritson and Marketing Week
- London, United Kingdom
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Awards
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Direct Marketing SilverIPM Awards
Awarded Silver for American Express 'Top Treats', a collaboration between American Express and TopTable offering Cardmembers rewards for dining out.