Rachel Holden Global Brand Strategist (Ex Nike + SKIMS)

Rachel Holden

Global Brand Strategist (Ex Nike + SKIMS)London, United Kingdom

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Rachel Holden

Global Brand Strategist (Ex Nike + SKIMS)London, United Kingdom

Professions

Brand Strategist
Strategic Advisor
Researcher

LevelSenior

About me

I wrote SKIMS' brand positioning, helped Nike say f*** you to a mid-life crisis, and got the world to finally see "female footballers" as footballers.

Questions Projects Experience Team

Projects

Nike Women's World Cup 2023Women footballers were viewed as activists, not athletes. I developed positionings that would finally make them famous for their game. Meet Sophia Smith, the striker haunting every defender, Alex Morgan the effortless goal scorer, and Debinha, the Brazilian keeping Joga Bonito alive.
Nike MaternityPregnancy is the equivalent of a 40 week marathon - so even when mums are sitting still, they’re lapping us all. I helped launch Nike’s first maternity range by proclaiming mums as the world’s toughest athletes.
Nike Men's World Cup 2022“After Messi and Ronaldo, there are no GOATs”. Football was having an existential crisis. But the data proved players were only getting better. “The FootballVerse” restored people’s faith in the game by showing that there’s always another GOAT (sorry, Ronaldo). And just like that, Nike reclaimed its voice in global football.