Rachel O'Rourke

Content & Digital Marketer, Copywriter, Brand Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsHead of Content - Brand Manager - Senior Copywriter

Projects

  • Content, strategy, content strategy, Digital Marketing, PR, Retail, creative agency, design, b2b, content curation

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Do you really want to delete project Why Good Stores Don't Sell A Thing?

  • Video, Social Media Marketing, content marketing, Digital Strategy, Copywriting, journalism, SEO, design

Are you sure?

Do you really want to delete project Second Home is growing...?

About me

I'm a words girl at heart. More specifically, I've worked with words since graduating in Journalism seven years ago. Words have got me into all kinds of creative folly since – from working on big-brand marketing campaigns for Nando's, Barclays and Virgin, to heading up a new B2B marketing function at Top 100 design agency Start (formerly StartJG).

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Skills

  • Digital Marketing
  • Content SEO
  • Marketing Strategy
  • PPC Advertising
  • Automation Marketing
  • Edting
  • Creative Campaigns
  • Brand Content
  • PR
  • B2B Campaigns

Work history

2017

Brand Manager

Second Home

Feb 2017 - May 2017
  • London, United Kingdom
  • Freelance
  • Brand Building: - Develop the tone of voice and messaging hierarchy for the business, to feed into all internal and external communications. - Work with external agencies to design, build and launch new company website. Digital Marketing: - Write, implement, track and report on a new SEO strategy for the business' newly launched website. - Write, implement, track and report on the company's first PPC campaigns for new business/brand awareness. Content: - Write and produce a creative video campaign – interviewing entrepreneurs Mo Gawdat (Google) and Tim Smit (Eden Project) – to promote and sell the business' new locations in London Fields and Holland Park.

2017

Head of Content

StartJG

Apr 2016 - Feb 2017
  • Full Time
  • Responsible for: - Driving external engagement with the business - Creating and implementing targeted content marketing strategies that interest and inform the target c-suite audience and build the agency's authority in the industry - Managing our thought leadership programme in line with business goals - Marketing automation to communicate regularly with our network, track interest, then report to senior stakeholders - Editing all internal and external communications before release to ensure it's representative of core messaging - Overseeing events / awards - Managing an external PR team, freelancers and two team juniors - Audience profiling, social media management/campaigns, list building and digital marketing via PPC, Display and SEO

Education

2015

Postgraduate Diploma in Digital Marketing

Digital Marketing Institute

Sep 2014 - Sep 2015
  • London, United Kingdom

2013

Journalism

City University London

Sep 2009 - Jun 2013
  • London, United Kingdom