About me

I'm a words girl at heart. More specifically, I've worked with words since graduating in Journalism seven years ago. Words have got me into all kinds of creative folly since – from working on big-brand marketing campaigns for Nando's, Barclays and Virgin, to heading up a new B2B marketing function at Top 100 design agency Start (formerly StartJG).

PostsProjectsExperienceTeam

Projects

• 3

  Second Home is growing...With four new coworking spaces opening in London in 2017, Second Home wanted a stronger presence online as well as a stronger visual language to convey its creativity – and attract the right kind of members.   View more here: http://rachelorourke.squarespace.com/second-home-1/
• Why Good Stores Don't Sell A ThingA content campaign to drive new business and mark authority for one of retail's biggest innovators. 

Work history

Brand ManagerSecond Home
Feb 2017 - May 2017London, United KingdomFreelance
Brand Building: - Develop the tone of voice and messaging hierarchy for the business, to feed into all internal and external communications. - Work with external agencies to design, build and launch new company website. Digital Marketing: - Write, implement, track and report on a new SEO strategy for the business' newly launched website. - Write, implement, track and report on the company's first PPC campaigns for new business/brand awareness. Content: - Write and produce a creative video campaign – interviewing entrepreneurs Mo Gawdat (Google) and Tim Smit (Eden Project) – to promote and sell the business' new locations in London Fields and Holland Park.
Head of ContentStartJG
Apr 2016 - Feb 2017Full Time
Responsible for: - Driving external engagement with the business - Creating and implementing targeted content marketing strategies that interest and inform the target c-suite audience and build the agency's authority in the industry - Managing our thought leadership programme in line with business goals - Marketing automation to communicate regularly with our network, track interest, then report to senior stakeholders - Editing all internal and external communications before release to ensure it's representative of core messaging - Overseeing events / awards - Managing an external PR team, freelancers and two team juniors - Audience profiling, social media management/campaigns, list building and digital marketing via PPC, Display and SEO

Skills

• Digital Marketing
• Content SEO
• Marketing Strategy
• PPC Advertising
• Automation Marketing
• Edting
• Creative Campaigns
• Brand Content
• PR
• B2B Campaigns

Education

Postgraduate Diploma in Digital Marketing
Sep 2014 - Sep 2015London, United Kingdom
Journalism
Sep 2009 - Jun 2013London, United Kingdom