About me
Experienced Global Senior Creative with over a decade of experience specialising in marketing content strategy & creation, brand partnerships as well as managing a varied team of creatives. Specialisms include emotive storytelling, video production, creative art direction, brand partnerships, podcast conception, branding and design. Leader in DEI & Sustainability working groups and volunteer mentor for The Girls Network.
Projects
- How will you make 2021 count? Campaign videoCampaign concept: Life got 'cancelled' this year, but we still learnt a lot...from how to get creative at home, how to improve our culinary skills and of course how to unmute our mics on zoom calls. But what we really learnt were the things that we take for granted, the people, the places, the moments...
- Art Direction and production for photoshoot in SantoriniArt Director for stills and video shoot in Santorini as part of the the Contiki Europe 2019 Campaign. Focusing on a group of five models, we captured 'Contiki' experiences including food, adventure and other cultural tours and travel highlights. I oversaw a team of producers, photographers, videographers and models. Acting as the brand lead, production and art director. Photos by James Bowden
- Photoshoot art direction and production for Contiki in MexicoArt Director for stills shoot in Mexico as part of the the Contiki Latin 2019 Campaign. Focusing on a group of five influencers from the USA & Australia, we captured 'Contiki' experiences including food, adventure and other cultural tours and travel highlights. I oversaw a team of producers, photographers, videographers and models. Acting as the brand lead, production and art director.
- Video campaign with Tastemade Travel & Visit PortugalLisbon's food scene is definitely worth exploring and is just one of the many reasons why this incredible city should be on your travel bucket list. From some of the best to some of the most bizarre food in Lisbon, this video takes you through the main highlights of eating your way through Lisbon, Portugal. Taste your way around this eclectic foodie city with Chef Priyanka, Tastemade Travel, and our fave Contiki food expert Zach. Contiki partnership with Visit Portugal and Tastemade travel,
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Work history
Brand & Partnerships DirectorContiki Marketing Lab
London, United KingdomFull Time
Leading Contiki's global brand strategy, partnerships, design, creative and production.
Senior Brand ManagerContiki Marketing Lab
- London, United KingdomFull Time
- Accountable for Contiki’s global creative content strategy, based on latest trends to ensure Contiki remains fresh, diverse & innovative in the youth travel industry & beyond
- Leading, pitching and maintaining long-term global partnerships with major lifestyle brands & tourist boards including River Island, Tastemade, Movember, GoPro, Match Group & more.
- Creating content and adapting messaging for global distribution across our main markets of USA, UK, Australia and Canada plus non-English speaking regions.
- Building and managing a diverse team of creatives across design, social, editorial, production and video, plus multiple freelancers and agencies
- Lead Creative on all content & brand storytelling campaigns from strategy inception to delivery & distribution across online and offline channels including paid media, editorial, social, digital and OOH advertising, email and print.
- Global brand & visual content guardian liaising across 8 regional teams & functions to ensure brand creative is consistent across the globe
- Podcast ideation, production and digital innovation lead to reach our audience through the latest channels including creating & launching a podcast and an Alexa Skill.
- Influencer marketing; creating and maintaining long term mutually beneficial partnerships with a host of diverse influencers across multiple segments.
- Creating a UGC strategy and roll out of new technologies to harness global content from our thousands of travellers.
- Working closely with key stakeholders across the brand globally.
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Skills
- Content Marketing
- Creative Art Direction
- Content Creation
- Content Strategy
- Visual Communication
- Video
- Brand Partnerships
- Brand Guardian
- Brand Creative Strategy
- Brand Design