Work history
Assistant to the Designer
- London, United KingdomFull Time
• Marketing – Managing all aspects of the brand’s London Fashion Week Shows (SS14, AW14, SS15, AW15) and client events; identifying/building relationships with sponsor and collaborator brands (e.g. Estée Lauder, Sisley, Max Factor, Manolo Blahnik, Swarovski, Babyliss, Wolford, Mark Cross, Eve Snow, Quintessentially, Paul Andrew); sample management; writing press releases and email blasts.
• PR – Managing strategy for editorial features, celebrity dressing, organising interviews and shoots, updating the brand’s website and social media accounts. Working with agency (The Communications Store) plus external agencies (e.g. Liz Matthews PR, Halpern PR) to build the brand’s profile.
• Project management – Relocations of a retail store and the head office in London, and relocation of the key production studio from Milan to London.