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Do you really want to delete project Bose - Discover a New Sound?
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Do you really want to delete project Huawei Tongue Twisters?
Do you really want to delete project Acting as spokesperson, handling communications for an author and promoting her newly published educational activity book?
Senior conceptual art director. Creating visual storytelling & digital experiences. Passionate about future tech and uncovering human truths.Locked Pro Plan feature
• Creative and visual direction for integrated sponsorship campaigns like Bose and Mercedes-AMG Petronas Motorsports (F1) • Shaping a growing in-house creative team • Working with offices in different markets like APAC, US and EMEA • Highlights: Social content series for a brand launch of Faraday Future in Formula E (from concept, to pitching, storyboarding, shooting at an race track) and a B2B brand incentive campaign for Bose across the UK and Europe retailers
Art Direction for digitally-led integrated campaigns • Leveraging latest trends in social media • Directed in-house photo and video shoots • Worked independently and as part of a creative team • Responsible for mentorship and leadership of juniors • A regular on the pitch teams with account wins for global brands like Clorox, Glad, Huawei and Kraft • Part of winning teams awarded with 3 international and MENA regional awards for impactful social campaigns
Gold FePI for Huawei's MENA campaign, "Huawei Tongue Twisters" in the category "Using Co-creation and user-generated content: Digital platforms for users to complete and interact with the campaign." Role: Art Direction Campaign video: https://www.youtube.com/watch?v=zn57kLDXFOk Case study video: https://www.youtube.com/watch?v=r_zMooRwl9s
Awarded for impactful Huawei brand awareness social media campaign in the Middle East leveraging UGC content through Facebook. Role: Art Direction Watch campaign video here: https://www.youtube.com/watch?v=zn57kLDXFOk Case Study Video: https://www.youtube.com/watch?v=r_zMooRwl9s
Awarded for integrated campaign for GLAD called "So you think you can cook?" which included a social media campaign leveraging UGC content from fans cooking dishes with the use of GLAD products and a live TV-broadcasted activation which was the cooking competition final featuring the best entries. Role: Art Direction Watch case study video on Youtube - http://bit.ly/RkB3OV