I’m a seasoned Creative Director specialising in branding and social media.
I've led integrated and social-first campaigns for global brands in EMEA, Europe, and US. Most recently worked as a Brand Lead at a web3 social start up, building an engaging brand from the ground up with the founding members.
I take ideas from pitch to production and do hands-on design and creative copy too. No creative task is too big or too small. I work best as a creative partner who is flexible and can provide a range of deliverables. I have successfully grown several creative teams too.
My forte lies in creating meaningful and memorable brand experiences that resonate with people and tell the brand story well, no matter the platform, or audience. Currently working on building exciting brands with entrepreneurs and start ups in web3 and sustainability. I give life to beautiful ideas. If that sounds interesting, let’s collab.
Projects
Work history
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Creative NomadRadina Galabova
London, United KingdomFreelance
Leading social media content for different brands and companies, working on packaging design for sustainable start ups, branding and digital comms for some of the biggest names in crypto.
If you need a good idea, a great design, or a catchy copy line. You know where I am.
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Art DirectorCSM Sport and Entertainment
London, United KingdomFull Time
• Lead creative and art direction on sport sponsorship campaigns for global brands like Bose & HSBC.
• Helped shape the in-house creative team within an evolving and merging global agency.
• Worked with the US design team and coordinating projects with them remotely.
• Collaborated with offices in the different markets from UK to Europe, EMEA, US & APAC.
• Pitched ideas face-to-face in the US with our US-based clients.
Highlights:
• Creatively led a B2B campaign for Bose retailers across 12+ markets by leveraging their Mercedes-Benz Formula 1 team partnership.
• Art directed an HSBC Sport piece at Wimbledon for a social campaign I pitched called The Journey of the Red Ticket.
• Creatively led a digital content series for the launch of Formula E racing team, Faraday Future. Shooting on ground in the test days at the world-famous race track Silverstone.
I'll never forget:
• Getting to watch a cricket match at Lord's in the company box on a perfect sunny day, watching a confused fox run across the field.
• Going to the US office and landing on the day Trump got elected and working on sports sponsorship campaigns from the office in Indianapolis, home of the Indy 500.
Art Direction / New Business Pitches / Sports Marketing / Sponsorship Brand Strategy / Digital Content / Design / Copywriting / Photoshoots / Brand Campaigns / Global Campaigns / EMEA Brand & Creative Strategy / Big Production Shoots
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Skills
- Advertising
- Art Direction
- Copywriting
- Digital
- Design
- Creative Direction
- Online Campaigns
- Illustrator
- Photoshop
- UX Design
- UI Design
- Creative
- Creative Copywriting
Awards
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Gold Award for Leveraging User Generated Content - Huawei Tongue TwistersFePI
Gold FePI for Huawei's MENA campaign, "Huawei Tongue Twisters" in the category "Using Co-creation and user-generated content: Digital platforms for users to complete and interact with the campaign."
Role: Art Direction
Campaign video: https://www.youtube.com/watch?v=zn57kLDXFOk
Case study video: https://www.youtube.com/watch?v=r_zMooRwl9sM
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Awarded Best Use of Social Media - Huawei Tongue TwistersMENA Digital Awards
Awarded for impactful Huawei brand awareness social media campaign in the Middle East leveraging UGC content through Facebook.
Role: Art Direction
Watch campaign video here: https://www.youtube.com/watch?v=zn57kLDXFOk
Case Study Video: https://www.youtube.com/watch?v=r_zMooRwl9s+ Show more