Projects
- ROIDX Magazine ParisPhotoshoot with an amazing team: Photography: Orion Zuyderhoff-Gray (@orionzg) Model: Alena Tsar (@alena__ts_) Hair: Edmund Bossman (@edmundbossmanhair) Mua: Sarah Lily (@glambysarahlily) Production: Vanessa Mosquera Cabanas (@v.anessacabanas) Fashion: Rafael Alvarez (@stylish_rafalvarez)
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Education
B
B
Styling / Digital Marketing / Consumer Brand / Merchandising & BuyingBusiness of Fashion
- London, United Kingdom
STYLING
- Researched and acquired wardrobe for fashion editorials and advertisements
- Evaluated fashion trends to incorporate contemporary designs into successful advertising campaigns
- Assessed color, texture, size and fit of clothes for personal styling clients
- Execution of project tasks
- Paris Fashion week 2020
- Analyzed seasonal fashion trends to remain up to date on emerging styles
DIGITAL MARKETING
- Marketing communications skills; using email marketing, social media blogging etc
- Create content that can entertain and engage global audiences
- Understanding on how to conceive, produce, amplify and analyse a digital communications strategy
- Immersive deep dives into essential skillsets: video, influencer marketing, live streaming and social media.
BUILD DIRECT TO CONSUMER BRAND
- Knowledge of Direct-to-Consumer brands and businesses
- Plan, launch, grow and sustainability of a DTC brand
- Principles of entrepreneurship and industry leading strategies for brand management
- Deep-dives into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing
MERCHANDISING & BUYING
- Balance of big data and gut instinct
- Implement of processes to build team and organisational success
- Organising monthly floor plans for display
- Company standards and compliance on apparel
- Evaluating sales to established future fulfilment needs and reorders
- Attended conferences to stay abreast of industry standards
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