Projects
- Fred Perry Subculture: spanish artistsAs part of Fred Perry Subculture, a platform that supports alternative, local, young musicians and creatives internationally, interviewing them and making them to create a playlist to be featured internationally. We came up with a proposal of new talents on the spanish scene aligned with the values. Executed and coordinated by me at XXL Comunicación for Fred Perry Spain in team with Fred Perry international PR team. I might highlight this not as a reference to show off but I enjoy doing this
- Fred Perry Madrid's shop opening landing campaign.For Fred Perry store opening in Madrid, we came up with IG campaign idea / imaginary of a lot of polo shirts hang up on a robe after a very Fred Perry laundry. The briefing was about to create with something that felt original, aligned with the brand product and also able to engage with the local community to create a awareness campaign about the brand's new shop in Madrid. We thought about this original type of building in Madrid called "Corrala" where people lives in tiny and old flats aro
Work history
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Account ManagerXXL Comunicación
Barcelona, SpainFull Time
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Press office assistantSónar Festival
- Barcelona, SpainInternship
Assisting the press team on the press accreditation process, pre- festival events with Sónar +D and meanwhile getting to know the mechanism of a press office, understanding the meaning and the implementation of the strategy when it comes to a big and international event like Sónar.
This five month internship were an opportunity to see the whole process from the beginning of the communcations to the post event job.
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Education
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Master in Corporate and Marketing CommunicationBlanquerna School of Communication and International Relations
- Barcelona, Spain
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Communication, PR and Event ManagementUniversitat Oberta de Catalunya
- Barcelona, Spain
Postgraduate course in Communication and PR in corporate, cultural and sports events.
This course led me to my 5 month's internship at the Press Office of Sónar Festival in 2016 edition.
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