About me
Rafael is a Service & UX designer based in London with over 24 years of experience. With a BA in Visual Design, his skills include Experience Design, Digital Strategy, Information Architecture, Interaction Design and Usability Testing.
Originally from Rio de Janeiro, Brazil, Rafael has led design teams in London, Singapore, Stockholm and Brussels.
Projects credited in
- KARL LAGERFELD MAISON - WebsiteKARL LAGERFELD launched KARL LAGERFELD MAISON, a luxury furniture and home decor brand. It followed the successful collaboration to create the brand's first luxury residential project in Marbella. The brand engaged with Atlanttico to design and deliver the new website to increase awareness, promote the collections and generate leads. In addition to being a DTC channel, it also caters to the needs of industry professionals, such as architects and interior designers, by sourcing OBJ files and tec1
Work history
Founder / UX DirectorHello RS Ltd
London, United KingdomFull Time
Consultancy in User Experience Design, Information Architecture and Strategy for multichannel experiences.
Services provided to:
Digital Leadership
CX Lead - Aug 2017 to Present
- Client: BNP Paribas Fortis - Corp Banking
Argos UK
User Experience Consultant - Feb 2016 to July 2017
Digital Leadership
User Experience Consultant - June 2015 to October 2015
- Client: BNP Paribas Fortis - Corp Banking
R/GA
Experience Design Director - May 2015 to June 2015
- Client: Unilever
Digital Leadership
User Experience Consultant - October 2014 to February 2015
- Client: BNPPF - Corporate Banking
SapientNitro
ACD / User Experience Lead - November 2013 to October 2014
- Client: RBS / NatWest
- Award: Lovie Awards 2015 - Gold Winner - Financial Services Website - RBS Digital Brand Revitalization http://winners.lovieawards.eu/share/?y=2015&a=66
R/GA
User Experience / Interaction Design Lead - March 2013 to October 2013
- Clients: Beats by Dr. Dre (March/April) & Rexona / Unilever (April/October)
SapientNitro
ACD / User Experience Lead - October 2012 to March 2013
- Client: Major British Telco
- Project: eShop optimisation
JobsDB (HK)
User Experience Consultant - August 2012
- Project: User Experience evaluation of JobsDB.com
SEEK (AU) / Catho (BR)
User Experience Consultant - June 2012
- Project: User Experience evaluation of Catho.com.br
R/GA
User Experience / Interaction Design Lead - March 2012 to October 2012
- Client: Beats by Dr. Dre.
- Projects: Website redesign, touchscreen application in Atlanta Int. Airport, custom touchscreen photo booth app and web app for the award winning #ShowYourColour campaign.
How Splendid
User Experience Lead - October 2011 to February 2012
- Client: Virgin Holidays
- Project: User Experience evaluation and proposed roadmap for improved online experience.
Rufus Leonard
User Experience Lead - May 2011 to September 2011
- Client: British Gas
- Project: British Gas website redesign and white label version for Sainsbury's Energy.
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Skills
- Design Management
- Design Agency
- Lean UX
- Product Design
- UX Architecture
- UX Consultancy
- UX Strategy
Education
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(BA hons) Graphic DesignPUC - Rio de Janeiro
- Rio de Janeiro, Brazil