About me
A fashion enthusiast with a background in finance, currently perusing a deeper understanding of the fashion industry as an MBA candidate at the London College of Fashion. I had spent the first two years after graduation in management consulting at BCG. There I had the opportunity to develop my outside the box thinking as well as domain expertise in strategy and innovation.
I am passionate about solving complex problems, learning new things, and unleashing my creativity.
Projects
- Vogue Fashion Branding & CommunicationCompleted the Fashion Branding and Communication course at Vogue College, where I explored key topics in brand identity, storytelling, consumer behavior, and digital marketing strategies within the fashion industry. Throughout the course, I worked on a series of assignments addressing each topic, applying practical insights to develop a cohesive portfolio that showcases my understanding of effective fashion branding and communication. The portfolio pays homage to the art of magazines and publish
Work history
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Associate consultantThe Boston Consulting Group
- Riyadh, Saudi Arabia
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Marketing associate internHrmny
- Riyadh, Saudi ArabiaInternship
Hrmny is a marketing and creative consultancy with office's in both Riyadh and Dubai. The agency specialises in social media marketing, high-value production projects, multimedia production, creative campaigns, and sonic branding.
My role was part of the special projects units where I was part of the team that orchestrated, managed, and produced Puma’s first ever Saudi campaign. My efforts were translated in key areas of the campaign, primarily in fashion styling, talent and location scouting, and storyboardibg and ideation.
I was also head of a Saudi fashion concept store’s social media account and strategy. Which included creating posts and content, stories, and captions.
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Skills
- Paint
- Writing Poetry
- Creative Storytelling
- Short Stories
- Management
- Arabic Speaking
- Strategy Consulting
- Brand Storytelling
- Marketing Strategy
Education
MBALondon College of Fashion, UAL
London, United Kingdom
The London College of Fashion MBA focuses on advanced business strategies within the fashion industry. It covers leadership, innovation, and strategic management tailored specifically to fashion. The program emphasizes global industry insights, sustainable practices, and digital transformation. The program provides the necessary tools to develop skills to manage complex fashion enterprises and drive industry evolution.
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Short Course in Art Direction for FashionConde Nast College of Fashion & Design
- London, United Kingdom
The Vogue Fashion Branding & Communication course is an eight week course that offers an
introduction to fashion brands and marketing, delving into the creation
of brands, the ways they build value for consumers, and the need for adapting marketing strategies to engage a modern and ever-evolving
audience. This course provides the tools to identify the crucial factors in
fashion branding and marketing in both current and emerging markets.
Additionally, the course covers how branding and communication are
applied across various sectors of the fashion industry.
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