Commercial Director with a wealth of digital, strategy, marketing and business development experience. I liaise with top tier brands and talent; bringing together 360 multi-channel partnerships (strategy, ideation, content creation, production, talent, collaborations, social media amplification, experiential and activations)
Specialise across key verticals - sports, music, fashion, gaming, youth culture, sportsbook and entertainment. Senior client-book and talent relationships globally.
Commercial + Brand development + Creative strategy + Digital transformation + Innovation + Special projects + Brand Partnerships
Projects credited in
- HYPEBEAST X OPPO : EXPLORING WIMBLEDONChinese smartphone, OPPO, enlisted emerging photographer Roy Brandys to explore tennis’ biggest event of the year, The Championships, Wimbledon. Brandys was provided access to photograph the iconic All England Lawn Tennis Club through the lens of the innovative OPPO Reno 5G phone, utilising the phone’s advanced features to capture the essence of the event. My role was to photograph Roy whilst using the phone and also capturing moments at Wimbledon.
- Bombay Sapphire x Hypebeast ArtIncredible 4-piece mural campaign with Bombay Sapphire and Hypebeast Art across London, Brighton, Manchester and Edinburgh.3
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Work history
Media & Partnerships Director20Ten Creative
London, United KingdomFull Time
20ten are a full service creative agency and studio. Innovation drives our culture forward, connecting brands with audiences through meaningful data, research and insights. Made in London, creating Worldwide.
We ideate, influence, activate and execute, offering creative services and brokering partnerships for our clients. A top tier client list bolstering the likes of McLaren Racing F1, Sony Playstation, Adidas, Warner Brothers, Riot Games, Disney, New Balance, LVMH, Puma and more
Brand Partnerships DirectorHYPEBEAST
- London, United KingdomFull Time
HYPEBEAST continues to inform and inspire trendsetters around the world. The growth of HYPEBEAST has seen its focus transcend from its initial roots to encompass all forms of fashion, arts, design and culture - making it the premier online magazine for cultural enthusiasts, tastemakers and influencers alike.
HYPEBEAST is a digital publisher purposely built for millennials. We are constantly evolving with contemporary lifestyle and emerging social trends. HYPEBEAST is the #1 authority on youth culture today across fashion, streetwear, music, art, design, sports, lifestyle and entertainment with over 25 million global social followers.
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Skills
- Content
- Brand Partnerships
- Strategy
- Consulting Clients
- Production
- Social Media Advertising
- Influencer Marketing
- Influencer Management
- Editorial Campaigns
- Media Sales
Education
Awards
T
T
Outstanding 'Sporting Excellence' AwardThe Broxbourne School
Outstanding Achievement award presented by Ray Clemence for my sporting achievements throughout my time at Secondary School