Partnerships Director with 12+ years digital sales experience. I liaise with top tier brands engaging with youth culture, Gen Z, Y millennial audiences; bringing together 360 multi-channel global partnerships (content creation, distribution, commercial media, social amplification, experiential, podcasts) from ideation, strategy to creative executions.
Significant experience selling all key digital solutions; editorially driven partnerships, branded content, ad tech, programmatic, digital display, creative production, influencer marketing, social media, mobile-first, IP commissioned original content, custom podcasts and experiential events. Senior client contacts across all key verticals (direct and agency); tech, gaming, entertainment, music, sports, football, beverages and FMCG.
Projects credited in
- HYPEBEAST X OPPO : EXPLORING WIMBLEDONChinese smartphone, OPPO, enlisted emerging photographer Roy Brandys to explore tennis’ biggest event of the year, The Championships, Wimbledon. Brandys was provided access to photograph the iconic All England Lawn Tennis Club through the lens of the innovative OPPO Reno 5G phone, utilising the phone’s advanced features to capture the essence of the event. My role was to photograph Roy whilst using the phone and also capturing moments at Wimbledon.
- Bombay Sapphire x Hypebeast ArtIncredible 4-piece mural campaign with Bombay Sapphire and Hypebeast Art across London, Brighton, Manchester and Edinburgh.3
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Work history
Brand Partnerships DirectorHYPEBEAST
- London, United KingdomFull Time
HYPEBEAST continues to inform and inspire trendsetters around the world. The growth of HYPEBEAST has seen its focus transcend from its initial roots to encompass all forms of fashion, arts, design and culture - making it the premier online magazine for cultural enthusiasts, tastemakers and influencers alike.
HYPEBEAST is a digital publisher purposely built for millennials. We are constantly evolving with contemporary lifestyle and emerging social trends. HYPEBEAST is the #1 authority on youth culture today across fashion, streetwear, music, art, design, sports, lifestyle and entertainment with over 25 million global social followers.
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Head of Brand Partnerships EMEAWhistle Sports
- London, United KingdomFull Time
Head of Brand Partnerships in UK, EMEA.
Whistle Sports are the biggest talent led content studio across YouTube, Facebook and Instagram. We have a leading portfolio of 500+ of the biggest football, sports, entertainment, lifestyle and gaming influencers combined with award winning production. We've produced episodic series (content programs) for the likes of UEFA, Olympics, SkySports, Premier League as well as commissioned custom shows for Facebook Watch & YouTube Premium.
Whistle Sports creates, curates and delivers compelling content for fans and brands across multiple social, digital and TV platforms. Since its formal launch in 2014, Whistle Sports has built an active, global community of the world’s most engaging content creators that now encompasses over 412 million aggregate subscribers, fans and followers with a growth rate of over 3.3 million a week. The company’s investors and equity holders also include Tegna, NBC Sports, Sky Sports, Liberty Global and Emil Capital, as well as multiple professional sports leagues.
Named as the World's Top 10 Most Innovative Companies in Video - Fast Company, Whistle Sports is creating an online space that millennials “can’t stop watching.”
Whistle Sports has “won the hearts, minds and views of millennials” according to AdExchanger.
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Skills
- Content
- Brand Partnerships
- Strategy
- Consulting Clients
- Production
- Social Media Advertising
- Influencer Marketing
- Influencer Management
- Editorial Campaigns
- Media Sales
Education
Awards
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Outstanding 'Sporting Excellence' AwardThe Broxbourne School
Outstanding Achievement award presented by Ray Clemence for my sporting achievements throughout my time at Secondary School