I lead teams to create the best possible customer experiences, from brand awareness to advocacy. For me, authenticity, strategy and creative freedom are key to storytelling.
Specialities: narrative and messaging, brand awareness and lead generation, editorial and copywriting, video and written storytelling, content strategy, workflow creation, best practice, creative development
Work history
Senior Content Strategist/ Content LeadImprobable
London, United KingdomFull Time
As content lead at a Web3 and games technology business, I delivered always-on content, narrative development, storytelling and campaign strategy.
Working closely with product marketing, sales and digital, I championed high quality customer experiences throughout the funnel.
EMEA Content Marketing ManagerGoogle Cloud
- London, United Kingdom
I led content strategy for an always-on EMEA campaign. This required liaising between global and regional teams, as well as with country teams for localisation and optimisation.
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Skills
- Content Strategy
- Content Design
- Campaign Strategy
- Copywriting Editorial
- Social Content
- Copywriting
- Copyediting