About me

Marketing & Communications Strategy, Corporate & Strategic Communications, Brand Development & Strategy, Retail Activation, Client Development & CRM, Special Projects & Events, Press Days & Fashion Shows, Trunk Shows & in Store Events, Celebrity Dressing & VIP Liaisons, English & French speaking Romanian, fluent in Spanish & beginner in Italian

QuestionsProjectsExperienceTeam

Work history

Retail, Marketing & Communications EMEALa Perla
Oct 2017London, United KingdomFull Time
• Conception and execution of business PR actions, in-store events, product launches, collaborations, installations (Chelsea in Bloom, BLAW, Harrods Christmas Windows, Trunk Shows in London and Paris, Retrospective in-store exhibition in EMEA, Press Days, Milan Fashion Week etc.) • Development of collaborative and strategic partner relationships at a local and regional level • Global support to develop online/offline corporate strategies, direct international teams, and organize brand events: Fashion show, collection presentations, store openings, celebrity endorsements, press announcements and communication • Working with the internal departments (Retail and Wholesale) to discuss various marketing activities • Analysis of marketing activities, targets and KPIs • Analysis of commercial performances, product launches, competitor reviews and positioning studies • Supporting sample movement and distribution for EMEA, sample sales
Retail, Marketing & Communications UK & DACHLa Perla
Mar 2016 - Oct 2017London, United KingdomFull Time
• Analysis of commercial performances, product launches, competitor reviews and positioning studies • Running Best Sellers, Delivery situation, Sell Through reports for DACH • Press and product management: organized product shootings, press days, tracked press and marketing sets • Competitors review and pricing/positioning studies, monitoring of commercial performance • Concept and execution of marketing activities (in-store events, partnerships and brand collaborations)

+ Show more

Skills

• Marketing
• Public Relations
• Communications
• CRM
• Brand Development
• Retail
• Marketing Strategy
• Media Relations
• Events PR
• Consumer PR

Education

B
B
Master's Degree in MarketingBucharest Academy of Economic Studies
Sep 2011 - Jun 2012Bucharest, Romania
U
U
Master's Degree in MarketingUniversité de Haute-Alsace Mulhouse-Colmar
Sep 2010 - Jun 2011Alsace, France

+ Show more