About me
I am an articulate, versatile and spirited freelance creative director and stylist, working within a small production team based in London.
As a creative director, I am more interested in disrupting repetitive imagery in this new wave of diverse content creation. As a rule, I challenge myself in taking my vision to new places with every project I work on, and I value diversification as my greatest strength thus far in my career.
I am graduating with a Bachelor’s degree in Fine Art at Goldsmiths College, University of London, where I specialised in a combination of performance art, installation, and video work. These varied practices have pushed my skillset in directing, styling, set design, and production in video and photography.
Projects
- IN BLOOM shoot for Longshaw Ward SS19Published by Flanelle Magazine. Creative director, and stylist: Rama Ghanem Photographer: Adaora Oramah Casting Director: Asha Hai DOP and post-production: Javier Vera-Abbassi Shoot co-ordinator: Harleen Sian Set Designer: Amber Atkinson Make up: Shamirah Sairally Hair: Selasie Ackuaku
Projects credited in
- Fluid FemininityTHE PROJECT This photo project aims to provide a visual exploration on the fluidity and dynamism of femininity through style and dress. By playing with the ‘pantsuit’, widely recognised as traditionally ‘masculine’ attire, the project serves to invert traditional symbols associated with gender roles, femininity and identity. The shoot aims to contribute to discussions on intersectional feminism and explore the ways black, dark-skinned women navigate harmful one-dimensional and Eurocentric repr
Work history
G
G
Copy Writer and Community ManagerGrabbd App
- London, United KingdomPart Time
-Analysed and optimised content marketing strategy for all social media based advertising.
-Crafted direct messaging guidelines and social media copy frameworks for a defined brand voice and tone.
-Crafted an optimised brand ambassador programme and liaised with app influencers to recruit as brand ambassadors.
-Planned daily content roll-out on the app and on all social media platforms.
-Maintained and optimised growth of global community of users through direct communication on the app and social media platforms.
-Directed visual content copy with the digital content team for video productions advertising the food, commercial and lifestyle markets to suit the needs of the client and our following bases.
F
F
Editorial Assistant and CuratorFollow The Halo
- Dubai, United Arab EmiratesFull Time
-Liaised and communicated with accomplished Middle Eastern artists to feature in monthly issues.
-Strategised communication and marketing plans for future issues and the development of the magazine.
-Organised and conducted interviews, features, and photo-sessions.
-Authored and edited content, features, articles, press releases and media kits.
-Authored and edited pitch documents for creative collaborations.
-Assisted in the production of zine-related merchandise and products through communicating with suppliers, printing press and other production service providers.
-Oversaw the sales and representation of the brand in the United Kingdom and Western Europe.
-Represented and promoted the zine at independent publishing fairs and art markets.
Skills
- Printmaking
- Adobe Premiere Pro
- Adobe Lightroom
- Adobe Indesign
- Adobe Acrobat
- Advanced Sewing
- Model Casting
- Creating Moodboards
- Call Sheets
- Photoshoot Pre-production
- Video Art
- Styling
- Creative Branding
- Brand Strategy
- Copywriting Editorial
Education
BA Fine Art- First Class Honours Goldsmiths, University of London
London, United Kingdom
My visual art practice is multidisciplinary and is focused on performance art, video and installation.
More recently I have been invested in uncovering and exploring the history of revolutionary activism and political strife in Lebanon and Palestine in the 1970's just before the civil war. I have been working on collecting archival films with regard to the illusive motives and unexpected contradictions of this time in history.
A recent project was titled “Notes To The Bureaucrat In My Bed" which was concerned with the politics of desire, and the relationship between the intimate/private sphere and the public sphere. It features a series of hand-written theatrical script notes that explore the ways in which power dynamics between big institutions and intimate relationships echo each other and potentially repeat patterns of inequality and violence.