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Dear Sir/Madam, I am highly experienced Marketing professional with solid B2B & B2C in the UK & International markets with a BA (Hons)in Business Studies & Marketing; Sector experience includes property, education, publishing, real estate and media which qualify me uniquely for a Marketing position. I developed and delivered effective and inspiring campaigns in a fast pace environment and with intensity through direct and digital marketing campaigns such as print media , SEO & PPC campaigns, which I implemented when I was with the Concept Kitchens as Marketing Communication Manager to promote the Kitchen , Bathroom and tiles companies in London. Increased on-page conversion which led to an increase in visits and continued success of PPC lead generation, delivering strong profits and ROI back to the business I Developed and implemented strategic marketing strategy and propositions and delivered the annual marketing plans for the lifecycle of the product based on segmentation plans targeting Middle East and Europe Markets while I am with FM Real Estate as a Marketing Manager to market new luxury projects in the Middle East to potential clients in Europe, North Africa and ME in which annual sales increased by 20%; broadened business scope from constructing small homes to developing high-end real estate properties buy using digital marketing and direct marketing campaigns specifically targeting potential clients, and analysing sales results after each campaign., and following up with potential leads and forwarding them to the sales team. Please get in touch if there is any further information you require. Mobile +44 7587750272, I look forward to hearing from you soon. Yours sincerely Ramsay Rashid
• Develop and deliver creative direct and digital marketing and communication strategies, plans and approaches to help market and position the 3 companies to attract B2B &B2C customers. • Plan the marketing and communications strategies for the 3 companies this includes Design and develop creative communication and marketing products – presentations, briefings, etc. that will maximise the 3 companies message, support programme objectives and contribute to the research sector. Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation Develop a digital strategy Develop a web strategy covering the 3 company's websites. Tender for a new website development and develop processes to keep the 3 companies websites up to date. Develop and oversee a strategic programme of activities and events to participate in. Ensure the brand meets expectations through monitoring marketing trends and partner and funder feedback. Manage the mailing lists. Send email marketing campaigns evry month to 3000 potential customers Manage the Marketing & Communications budget and ensure programme milestones related to marketing & communications are achieved on time and within budget. Represent funder external meetings and conferences. Key Achievements: • Increased social engagement by 20% • Increase traffic on the website by 40%
• Support the development and delivery of innovative & effective integrated marketing and communications across a wide range of channels including social, digital, PR, email and offline. • Support the campaign and communications planning process, including media planning, ensuring fundraising is at the heart of all communications. • Advised SEO/PPC and direct marketing strategy, to subsequently monitor and develop SEO, digital and direct marketing techniques. • Worked with the fundraising teams on integrating their projects to the website • Web analysis – daily KPIs, trend analysis, research (including users, web stats, reporting, competitor intelligence) • Daily campaign monitoring • Prepared weekly and monthly reports
• Planning and implementing DM marketing strategies, using existing channels, direct mail, e-marketing and other online activities to support the achievement of the respective targets. • Managing social media, SEO, PPC campaigns, Google Analytics, Google Ad Words, and e-mail campaigns using Dot mailer. • Managing and maintaining the website using Umbarco. • Supporting the University’s social media platforms by updating event information, sharing news and responding to queries • Work efficiently within the agreed DM budget to ensure that this is reconciled and managed effectively in a timely manner. • Promote close working relationships between Marketing Department and other departments in the University to ensure best collective output in order to achieve business goals • Organizing recruitment events such as open days, open evenings for prospective students, Councillors and agents
BA Business Studies and Marketing