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•Assisting in implementing the marketing strategy. •Assisting in implementing SEO and PPC campaigns. •Assisting in implementing direct marketing campaigns.
• Planning and implementing DM marketing strategies, using existing channels, direct mail, e-marketing and other online activities to support the achievement of the respective targets. • Managing social media, SEO, PPC campaigns, Google Analytics, Google Ad Words, and e-mail campaigns using Dot mailer. • Managing and maintaining the website using Umbarco. • Supporting the University’s social media platforms by updating event information, sharing news and responding to queries • Work efficiently within the agreed DM budget to ensure that this is reconciled and managed effectively in a timely manner. • Promote close working relationships between Marketing Department and other departments in the University to ensure best collective output in order to achieve business goals • Organizing recruitment events such as open days, open evenings for prospective students, Councillors and agents
BA Business Studies and Marketing