About me

Having established a successful communications career and working with a number of premium global brands including Bacardi Group, Moët Hennessy, Nike and Samsung, I am looking to further expand my creative thinking, knowledge and skills in the integrated communications space. I specialise in the PR realm that focuses on creative strategy, content, engaging collaborations and influencer orchestration that help brands connect with their audiences. I’m looking to work with innovative organisations and find challenging new opportunities that will inspire and help shape the future of integrated communications.

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Work history

Creative Communications DirectorArchetype
Feb 2019London, United KingdomFull Time
*Archetype is a merger between Bite Global + Text 100 • Develop integrated communications strategies for top clients focusing on 2018 UK comms planning, media strategy, strategic partnerships, celebrity and influencer management, content + publishing • Clients include Coca-Cola Company including Fanta, Appletiser, Mevo (Vimeo), Hasbro UK – Monopoly, Play Doh, Nerf, Disney for Star Wars + Marvel, My Little Pony, Cocoon, Plume • Work with I&A teams to identify relevant cultural/social/consumer insights to develop strategies and creative platforms for clients to meet comms and business objectives • Develop business development strategy for Archetype as part the of new business team • Resource planning and profitability analysis • Identify new business opportunities and hold senior role in pitches • Celebrity and influencer management • Identify and harness the power of local and market-based collaborators and media partnerships to amplify campaigns and drive brand advocacy • Client management and relationship building • Staff management and development • Effective project management of all UK campaigns ensuring all internal and external staff meet KPIs
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Senior Account Directorbite global
Jan 2018 - Feb 2019London, United KingdomFull Time
• Lead and manage the ‘Consumer comms’ pillar of the Bite business, as part of the Senior Management Team • Develop integrated communications strategies for top clients focusing on 2018 UK comms planning, media strategy, strategic partnerships, celebrity and influencer management, content + publishing • Clients include Coca-Cola Company including Fanta, Appletiser, Mevo (Vimeo), Hasbro UK – Monopoly, Play Doh, Nerf, Disney for Star Wars + Marvel, My Little Pony, Cocoon, Plume • Work with I&A teams to identify relevant cultural/social/consumer insights to develop strategies and creative platforms for clients to meet comms and business objectives • Resource planning and profitability analysis • Identify new business opportunities and hold senior role in pitches • Celebrity and influencer management • Identify and harness the power of local and market-based collaborators and media partnerships to amplify campaigns and drive brand advocacy • Client management and relationship building • Staff management and development • Effective project management of all UK campaigns ensuring all internal and external staff meet KPIs

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Skills

• Creative
• Campaign Strategy
• Strategy Development
• Communication Strategies
• Event Management
• Influencer Marketing
• Sponsorship Activation
• Brand Partnerships
• PR Campaigns
• PR Strategy

Education

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Postgraduate Diploma in Communications, Public RelationsAuckland University of Technology
Jan 2011 - Dec 2011Auckland, New Zealand
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Bachelor of Graphic Design, with AdvertisingAuckland University of Technology
Jan 2004 - Jan 2007Auckland, New Zealand

Awards

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Best Creative StuntPRINZ
Catwalk to Sidewalk’ Number One Shoes campaign
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Best Creative Campaign for Not for ProfitPRINZ
Abbeyfield