I am a Creative Director, film Director and Photographer with a 17-year career that has enabled me to build and run some of the most respected creative teams in London as well as produce effective and award winning campaigns in almost every channel.
What started with a focus on digital design in São Paulo has evolved into a multitude of interests and skills across the creative spectrum, I’ve been able to translate this into successful projects for some of the biggest brands in the world: Nike, Unilever, Tesla Motors, Coca-Cola, Beats by Dre, Diageo, Lotus F1 & more.
I’m a specialist in end-to-end brand narrative for the post-digital age; my ideas are built on fresh and sharp human insights, executed with a perfectionist’s zeal for craft and delivered to the right audience at the right time, no matter what the platform.
I’m a champion of healthy, positive creative cultures and love to mentor young talent, ensuring that the next generation grow and are supported.
Linkedin: https://www.linkedin.com/in/raphaelcampos/
Projects
- Nike Breaking2This is one of those once-in-a-lifetime projects where so much is achieved by putting the right combination of effort and intuition, a brave and bold brief from Nike with a solution I like to call "My 4th baby". As Creative Director during its conception we designed the blueprints in creative, documentary, tone of voice and media partnerships for Nike's biggest act ever. In 2017 Nike attempted the record in Monza, Italy - coming 26 seconds short of Breaking the sub-2hour race but having gripped the world with its audacity and humility, power and fragility and nonetheless a renewed spirit to never stop pushing the boundaries of human potential. Breaking2 was a unique live event. The record attempt went beyond athletics fans – the number of people tuning in to the live stream was nearly eight times higher than the broadcast audience of the New York, Boston and Chicago marathons. In total, 13.1 million watched the attempt live via Twitter (it was Twitter’s biggest-ever brand-driven, live-streaming event), Facebook and YouTube, with 500,000 viewing at its peak. To date, 19 million people have watched it.
Work history
Creative DirectorFallon
London, United KingdomFull Time
Group Creative DirectorAKQA
- London, United KingdomFreelance
CD on Nike Running & Marks & Spencer.
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Skills
- Creative Direction
- Design
- Creative Writing
- Film
- Photography
- Advertising Copywriting
- Film Writing
- Digital
- Film Direction