Throughout my career, I have consistently created visually stunning and impactful designs that resonate with diverse audiences. Whether managing complex projects or tackling intricate
design challenges, my creative solutions and meticulous approach ensures every client's vision
is surpassed. My deep understanding of design principles and passion for artistic expression
has set a high standard of quality and creativity, that through continued learning I aim to further
develop and enhance.
Projects
- Maarifa WebsiteFor Maarifa, a brand specialising in handmade resin gifts and homeware, I developed a cohesive brand identity, website design, and product photography. The site is designed to be clean and user-friendly, with a minimalist layout that highlights each unique resin piece. The photography focuses on natural lighting and simple compositions to showcase the beauty of the resin materials. The branding and colour palette which aims to convey a sense of warmth and modern craftsmanship, creating a dig
- Landbay rebrand project - Business and RFC card designAs part of the re-brand project for Landbay. There was still a need for classic stationery. In previous years the company had produced business cards for 68% of the business. We reduced this to client-facing staff only, to shorten paper usage, and imperative that we used recycled paper. The brief was to ensure that all of our collateral was coherent and as the usage of the business card was to be limited it was important that it reflected the business’s new look and feel without gimmick. The RFC
- Landbay rebrand Project - Website and social media banner designsAs a fintech company Landbay’s website and its assess are very important to the business. As the design lead I not only art directed the third party supplier, a small website company. To ensure we had a website that contained our most important, and relevant information for our clients. In a format that was intuitive to navigate. But in addition the UI and UE of the site had to be a direct reflection of services, products and how easy it is working with the company. This was the same for all
- L&Q company pension brochureAlso part of the L&Q re-brand the updated Pensions guide had to reflect the new style. Large bold images and bright colours are an integral part of the new collateral. As well as clear concise information set out in text and tables. As the guide is over 40 pages. The use of style sheets in creating clear sections, was essential for the UE of the piece. The layout was created InDesign and images edited in Photoshop. And a full online version was created for easy download of relevant sections.
- Arkadin Corporate brochureMy major role on this project was art direction and artwork. Working with brand consultants Dusted who created the initial brochure concept. I art directed the brochure. I then produced the artwork for in total, 12 language versions from English to Japanese. Using in-design, and produced High resolution PDF artwork files for print. This has proved to be a good ice breaker for our sales teams globally, all of the print versions have been converted to e-book versions to increase inter-activity and
- Working with ADP - Info-graphics and IconographyCreated in In-design the info-graphic started life as part of a section divider page in a PowerPoint presentation for the ADP sales division. Which became a leave-behind piece of collateral, and downloadable sales tool. There was further development of the featured Iconography which I created and added to the initial ADP icon library. This led to the new look and feel of PowerPoint presentations which used my new iconography. The infographic was created in Adobe Illustrator.
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Work history
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Freelance Designer(Various)
London, United KingdomFreelance
Since my last role, I have returned to freelance design contracts, in my constant pursuit of growth,
I have learnt to proficiently use new software tools such as Figma, Canva and video editing software.
This adaptability underscores my determination to stay at the forefront of the ever-evolving design landscape diverse array of marketing projects, showcasing my proficiency in crafting compelling flyers, eye-catching online content, dynamic banners, and engaging short videos. From meticulously designed flyers that communicate key messages with clarity to online content that captivates audiences across various platforms.
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Design LeadLandbay
- London, United Kingdom
For just over three years I was the Creative lead at Landbay. Progressing the brand and design production systems from my starting position as senior designer, to creative lead. Landbay
a fin-tech mortgage lender. Who through their own bespoke platform are designing better ways
to buy-to-let. And rapidly becoming the go-to funding partner for the private rental sector.
After a complete re-brand I was recruited as the lead creative, to develop and implement the new brand. Which spanned the entire Landbay ecosystem. And was involved in the design conception
and creation of over 90% of all Landbay collateral.
With touch points and sign-off on the remaining 10% of work undertaken by third party design sources. From the wall graphics, of two floors of office space in Victoria. To merchandise design for exhibitions and events. As well as the creation of bespoke furniture design for Landbay's Promotional material and exhibition stands, I also had complete art
direction of the new website, in collaboration with the team at Firefly.
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Skills
- Advertising
- Events
- Design
- Illustrator
- Indesign
- Office
- Photoshop
- Word
Education
HND Design Communication
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