About me

I’m a charismatic copywriter with a definitive writing presence. Driven to create invigorating content with a well-informed background in digital marketing.

PostsProjectsExperienceTeam

Work history

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CopywriterSignature Gifts
Feb 2016Harpenden, United KingdomFull Time
- Head copywriter, PR and social media writer for Gifts Hub, a collective of personalised gift websites. - Create an extensive range of digital content for products, press releases, emails, blogs and overall copy. - Manage and organise copy for four separate websites whilst owning and shaping multiple brand voices. - Proof-read, format and review design artwork, manuscripts and trade briefs for online and offline channels. - Generate detailed SEO briefs for exceptional and informed content to drive traffic and sales to each site. - Analyse competitor behaviour across social platforms and react strategically with SEO counter content. - Conduct comprehensive competitor analysis to identify and strategize optimal content opportunities. - Plan and co-ordinate product samples with journalists and bloggers to successfully gain links to the sites. - Communicate effectively with blogger queries daily via phone and email to build a network for our brands. - Upload and manage content using various CMS’s and WordPress systems to maintain site hygiene.
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Feature WriterThe Daily Touch
May 2017 - Jul 2017Luton, United KingdomFreelance
- Online writer for The Daily Touch; an open-access platform to write about pre-and post-university life. - Generate three to five article pitches and discuss the ideas with the site’s editor to reach a planned post. - Draft article and include critical feedback from the editorial team to create quality content ready for review. - Upload the draft via the site’s WordPress dashboard and send the piece in for final review and amends. - Receive feedback on the tone, style, narrative, audience and points on the article to understand critique and amendments made before the piece is put live.

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Skills

• Copy Proofing
• Marketing Strategy
• Marketing
• Social Media Marketing
• Digital Marketing
• Copywriting
• Public Relations
• Communications
• Writing
• Media Relations

Education

English Literature and Creative WritingDe Montfort University
Sep 2012 - May 2015Leicester, United Kingdom
BA (Hons) English Literature and Creative Writing. Upper Second Class 2:1

Awards

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Buzzsumo Academy CertifiedBuzzsumo
Received a passing grade on BuzzSumo Certification Exam https://www.credential.net/vyh61vlb