Raquel Edwards Copywriter | The Dots
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Raquel Edwards

CopywriterHoughton Regis, United Kingdom
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Raquel Edwards

CopywriterHoughton Regis, United Kingdom
About me
I’m a charismatic copywriter with a definitive writing presence. Driven to create invigorating content with a well-informed background in digital marketing.
Work history
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    CopywriterSignature Gifts
    Harpenden, United KingdomFull Time
    - Head copywriter, PR and social media writer for Gifts Hub, a collective of personalised gift websites. - Create an extensive range of digital content for products, press releases, emails, blogs and overall copy. - Manage and organise copy for four separate websites whilst owning and shaping multiple brand voices. - Proof-read, format and review design artwork, manuscripts and trade briefs for online and offline channels. - Generate detailed SEO briefs for exceptional and informed content to drive traffic and sales to each site. - Analyse competitor behaviour across social platforms and react strategically with SEO counter content. - Conduct comprehensive competitor analysis to identify and strategize optimal content opportunities. - Plan and co-ordinate product samples with journalists and bloggers to successfully gain links to the sites. - Communicate effectively with blogger queries daily via phone and email to build a network for our brands. - Upload and manage content using various CMS’s and WordPress systems to maintain site hygiene.
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    Feature WriterThe Daily Touch
     - Luton, United KingdomFreelance
    - Online writer for The Daily Touch; an open-access platform to write about pre-and post-university life. - Generate three to five article pitches and discuss the ideas with the site’s editor to reach a planned post. - Draft article and include critical feedback from the editorial team to create quality content ready for review. - Upload the draft via the site’s WordPress dashboard and send the piece in for final review and amends. - Receive feedback on the tone, style, narrative, audience and points on the article to understand critique and amendments made before the piece is put live.
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Skills
  • Copy Proofing
  • Marketing Strategy
  • Marketing
  • Social Media Marketing
  • Digital Marketing
  • Copywriting
  • Public Relations
  • Communications
  • Writing
  • Media Relations
Education
    English Literature and Creative WritingDe Montfort University
     - Leicester, United Kingdom
    BA (Hons) English Literature and Creative Writing. Upper Second Class 2:1
Awards
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    B
    Buzzsumo Academy CertifiedBuzzsumo
    Received a passing grade on BuzzSumo Certification Exam https://www.credential.net/vyh61vlb