Raquel Edwards


Mid Level
Houghton Regis, United Kingdom
Locked Pro Plan feature

About me

I’m a charismatic copywriter with a definitive writing presence. Driven to create invigorating content with a well-informed background in digital marketing.


  • Copy Proofing
  • Marketing Strategy
  • Marketing
  • Social Media Marketing
  • Digital Marketing
  • Copywriting
  • Public Relations
  • Communications
  • Writing
  • Media Relations

Companies I’ve worked with

  • T


    • T

      The Daily Touch

      • i

        iD Staffing

        • B

          Big On Taste Catering

          Work history



          Signature Gifts

          Feb 2016
          • Harpenden, United Kingdom
          • Full Time
          • - Head copywriter, PR and social media writer for Gifts Hub, a collective of personalised gift websites. - Create an extensive range of digital content for products, press releases, emails, blogs and overall copy. - Manage and organise copy for four separate websites whilst owning and shaping multiple brand voices. - Proof-read, format and review design artwork, manuscripts and trade briefs for online and offline channels. - Generate detailed SEO briefs for exceptional and informed content to drive traffic and sales to each site. - Analyse competitor behaviour across social platforms and react strategically with SEO counter content. - Conduct comprehensive competitor analysis to identify and strategize optimal content opportunities. - Plan and co-ordinate product samples with journalists and bloggers to successfully gain links to the sites. - Communicate effectively with blogger queries daily via phone and email to build a network for our brands. - Upload and manage content using various CMS’s and WordPress systems to maintain site hygiene.


          Feature Writer

          The Daily Touch

          May 2017 - Jul 2017
          • Luton, United Kingdom
          • Freelance
          • - Online writer for The Daily Touch; an open-access platform to write about pre-and post-university life. - Generate three to five article pitches and discuss the ideas with the site’s editor to reach a planned post. - Draft article and include critical feedback from the editorial team to create quality content ready for review. - Upload the draft via the site’s WordPress dashboard and send the piece in for final review and amends. - Receive feedback on the tone, style, narrative, audience and points on the article to understand critique and amendments made before the piece is put live.


          Lifestyle Blogger

          Never Liked It Any

          Jan 2015 - May 2015
          • Leicester, United Kingdom
          • Internship
          • - Actively sought out my own internship to become a monthly blogger for American breakup website. - Corresponded via Skype and email with the founder of the site, Annabel Acton to brainstorm ideas. - Research and develop ideas into quirky and of-the-moment blogs to appeal to the female audience. - Skillfully developed my own tone of voice and style to produce a series of blogs reviewed by the founder. - Achieved a published article on the Huffington Post in 2015 via Annabel Acton


          Advanced Sales Adviser


          Nov 2014 - Jan 2016
          • Derby, United Kingdom
          • Full Time
          • - Succeeded in styled clients around the store to meet their styling needs and initiate multiple sales. - Supported managers and team leaders by running the floor and maintaining designated posts. - Worked directly with stock managers, processing delivery and managing overstock and clearing. - Experienced with stock and tag checks, maintenance and actively replenished the stock floor. - Developed my knowledge of online and in-store stock to assist further sales by using TAP software.


          Elizabeth Arden Brand Ambassador

          iD Staffing

          Mar 2014 - May 2014
          • Leicester, United Kingdom
          • Full Time
          • - Managed a perfume stall and engaged with customers on a one to one basis to meet sales targets. - Advertise my extensive self-taught knowledge of the desired brand to generate conversation and sales. - Constantly maintained an ID standard of customer experience in line with ID experiential guidelines. - Communicate key brand messages to ensure customer satisfaction and achieved the sales’ weekly target within the first two weeks of acquiring the position.


          Supervisor and Silver Service Waitress

          Big On Taste Catering

          Jan 2009 - Jan 2015
          • Derby, United Kingdom
          • Full Time
          • - Planned, lead and attended large-scale hospitality events alongside the PA to the Director of the company. - Trained as a supervisor for three years and acted as supervisor for events from 2012 onward. - Organized and scheduled the waitress roles for the duration of each event and supervised events. - Met with clients to arrange the days’ events and schedule in accordance with the event activities. - Created setups for events from table arrangements, cutlery etiquette, origami napkins etc.



          English Literature and Creative Writing

          De Montfort University

          Sep 2012 - May 2015
          • Leicester, United Kingdom
          • BA (Hons) English Literature and Creative Writing. Upper Second Class 2:1



          Buzzsumo Academy Certified


          • Received a passing grade on BuzzSumo Certification Exam https://www.credential.net/vyh61vlb