Being a lover of language, words and ways of communication, I joined the creative industry in 2011 as a copywriter fresh out of Falmouth University where I graduated from an MA in Creative Advertising. Intrigued by the power advertising can have on societal change, I became a real advocate for creating the right strategies to make agencies famous. I've joined Momentum Worldwide in 2012 and have been helping the growth of many creative, digital and experiential agencies. I enjoy travelling around the world exploring my love for language and communication in other cultures as well as a fair bit of interior design and DIY. I have lived and worked in Porto, Amsterdam and London.Locked Pro Plan feature
My main role at Collider is to make the agency famous and respected, spreading the word to clients, potential recruits and the media. I'm doing this by developing, implementing and executing strategic marketing plans for the whole company in order to attract potential customers and retain existing ones. Main accolades: Top 10 The Drum Independent Agencies (first time running), Featured in Campaign's Brand Experience Report 2018, winner of Consumer Campaign of the Year and Most Effective Integration for the FMBE Awards, CI&T Top 50 Event Agency in the UK. Main achievement: Strategy and implementation of New Business event that generated 15 new leads such as Diageo, Ralph Lauren, Nokia, Microsoft, Bombay Sapphire, etc.
I was responsible for promoting MullenLowe's global work, values and successes through marketing and communications, including campaigns, research, content and events. Main achievements: successfully run MullenLowe's NOVA Awards for Fresh Creative Talent with UAL Central Saint Martin's to celebrate and reward the most exceptional work from across the college. Line management of Digital Comms Executive.
As the marketing and PR manager for Rufus Leonard I was responsible for promoting the agency and the work, managing the relationship with the external PR agency to make sure we get the best coverage, finding speaking opportunities that allowed us to share our knowledge, winning awards, organising events, developing PR strategies and plans and connecting the agency to culture, clients and partners. Accolades: Sunday Times Best Company to Work For, The Drum’s #1 Elite agency for design and its #4 Elite agency for digital Main achievements: successfully run and maintain the "Psychology of Brand Experience" event series, a great tool to generate new business leads. Responsible for the launch of the Brand Experience Index featured in Marketing Week that allowed us to talk to an array of different brands from various sectors.
At Hugo & Cat I was leading the efforts to raise the agency’s profile through press, awards and events – building strong relationships with relevant industry publications and bodies. I also owned of the agency website and all social media channels, and help define and implement a clear strategy to help raise the agency's profile, communicate with existing and potential clients and attract new talent. Accolades: Econsultancy Top 100 Digital Agency, The Drum Independent Agency, The Drum Design Elite Agency, named "Best Agency Website" by Design Week. Pitch win: Vodafone Agency was bought by IPG's Future Brand in the space of a year