About me
Rasha is an accomplished Creative Director with 15+ years of experience in graphic design and art direction, specializing in brand identity and UX/UI. A Master's graduate in Graphic Branding and Identity from the London College of Communication, she is multilingual in Arabic, English, and French. Currently leading brand identity projects at ABCD London, Rasha has worked on high-profile campaigns for Harvey Nichols Riyadh, the Saudi Embassy in the USA, Fashion Futures, Saudi Design Week, and more. Her culturally infused design approach has shaped impactful projects across Saudi Arabia, the UK, and Lebanon.
Work history
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Senior Graphic DesignerABCD
London, United KingdomFull Time
Led projects undertaking the tasks of conceptualising, designing and delivering end to end projects on time.
Clients include: Harvey Nichols Riyadh, Fashion Commission, Heritage Commission, The Saudi Embassy to the USA, Catmosphere, Catwalk, Saudi Crafts Week, Assouline, Thames & Hudson, Saudi Design Week, Saudi Cup Dress Code & more.
• Planned the execution of end-to-end projects and defined budget constraints, highlighting and setting mitigation plans for potential risks and issues.
• Conceptualised visuals based on requirements and inputs from the clients.
• Executed graphics for marketing touchpoints, prepared assets for social media platforms,
ensured assignments adhered to the brand and messaging guidelines.
• Managed the workload of in-house volunteers guiding them through the streamline
processes required for the tasks.
• Led necessary workshops for the marketing team to ensure streamlined operations in
addition to delegating responsibilities to other designers and providing directions.
• Vendor communications protocol by ensuring alignment on the strategic objectives of the
portfolio and projects undertaken with the relevant stakeholders.
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Senior DesignerRasha Al Hoshan Architecture & Interior Design
- Saudi ArabiaPart Time
Led the graphic and product design assets for the King Abdullah Exhibition.
- Mentored and motivated creative team members, ensuring high-quality execution and timely completion of assigned projects.
- Provided ongoing professional development opportunities to foster team growth.
- Reported project progress at key stages, from concept through to execution.
- Collaborated with external partners and developers to create interactive products, including touchscreen applications.
- Proactively identified and addressed potential challenges to keep projects on track and ensure timely delivery.
Skills
- Brand Identity
- Arabic
- Arabic Speaking
- Typography
- Publishing
- Campaign Activation
- Editoral Design
- UI Design
- Brand Guidelines
- Website Creation
Education
MALondon College of Communication, UAL
- London, United Kingdom
I completed my Master’s in Graphic Branding and Identity at the London College of Communication, UAL. The program was transformative, honing my skills in designing strategic, visually compelling brand identities. I loved how it combined graphic design with storytelling, pushing me to think deeply about how brands communicate and connect with people. It was a fantastic experience that strengthened my approach to creating meaningful, culturally resonant brand experiences.