With over 7 years of marketing experience, my strength lies in conceptualizing an effective marketing strategy and managing communication projects. My goal is to successfully transfer the brand message to the desired target audience. Whether through brand positioning, online marketing, web development, social media, or content production, I manage a strategy that increases engagement and complements the brand identity. With my background in graphic design I strengthen communication strategies with impactful visual design to optimize brand engagement.
Work history
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Brand ManagerLemon Scented Tea
- Amsterdam, NetherlandsFull Time
Lemon Scented Tea is an advertising agency specializing in strategic storytelling and branding. I managed the accounts of various brands, including Hamburg Commercial Bank and tado°.
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Marketing ExecutiveTrelleborg AVS
- Dordrecht, NetherlandsFull Time
Trelleborg is a global leader in polymer engineering. As marketing executive, I was solely responsible for all marketing communications at the Marine branch of Antivibration Solutions. I managed projects varying between B2B marketing strategy, PR, visual communication, and branding, in which I created planning, assembled the right team, monitored the budget, and reported to management. My goal was to enhance the reputation, market position, presence, and flow of communication of Trelleborg Marine Antivibration Solutions.
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Skills
- SEO
- Project Management
- Business Consulting
- Branding
- Social Media Advertising
- Graphic Design
- Campaign Management
- Scrum
- Market Research
- Marketing Strategy
Education
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MA in Media and BusinessErasmus University Rotterdam
- Rotterdam, Netherlands
Exploring new digital technologies and globalization and the ways in which they transform the business of media and other industries. This includes the increase of international trade, convergence of markets, shifting of ownership structures, changes in consumer behavior, and the emergence of new media products and business models.
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BSc in Communication SystemsUniversity of Applied Sciences Utrecht
- Utrecht, Netherlands
Researching the sociological and psychological aspects of consumer behavior. Applying theories and models of marketing strategies. Designing communication strategies for global corporations.