Client Services Director
Red Bull Stratos: Secondment to Red Bull. Drafted and implemented the global communications strategy for Red Bull Stratos, the mission to the edge of space. Co-ordinated a 32-strong network of Communication Managers. Lead on global content strategy and deployment. Managed the biggest live streaming event in history. Cadbury: Led the social strategy to maximise Cadbury’s sponsorship of the London 2012 Games. Organically grew the account to become the agency’s highest paying digital client. Directed several high profile campaigns fusing app builds, RFID technology, mobile marketing, influencer engagement and community management. Nando’s: Directed the social strategy to increase footfall and love for the brand.
Toshiba: Managed the launch of the world’s first Timesculpture advert to critical acclaim. Directed and managed the pan-European launch of Toshiba’s TG01 mobile device. Won the Toshiba EEMEA account. Amazon: Devised and implemented strategy to launch Amazon’s digital music service in Europe.
Nokia: Devised and implemented the Nokia Recommenders global strategy for the N91 ‘hero’ device, a 4GB handset with a unique service for music discovery. Glenfiddich: Created the Independent Mix entity to break the traditional malt whisky mould, a nationwide series of high profile music events curated by Radio 1 DJ Gilles Peterson.
3 Mobile: Managed several high profile projects including the world’s first mobicast, the UK’s first single released exclusively on mobile, The Future of Mobile Music roundtable and the Gorillaz Alternative Queen’s Speech. Barclaycard Premiership: Account managed several campaigns, including Chant Laureate, a creative sponsorship mechanic, and the promotion of the biggest grass roots initiative in history.