I thrive on delivering research and experience based advertising and communication strategies, marketing planning and management, desk and primary market research. My decades of expertise span telecommunications, major appliances, media, FMCG, automotive and consumer financial services. I have held marketing directorship and strategic planning directorship positions in multinational advertising agencies and brand owner and manufacturer companies. I have considerable experience in consulting to South African and foreign state owned entities. Currently conducting market overviews for foreign investors and marketers interested in South Africa. I speak several languages fluently, including Turkish and French. I am an Internet junkie from the start, and closely follow all things digital and technological. Specialties: Strategic communications planning, sponsorship leverage planning, marketing planning, business plans, feasibility studies, market research, insight, and experience.
Work history
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StrategistStratRay
Johannesburg, South AfricaFreelance
A consulting strategic advertising communication and marketing planning resource for agencies, direct clients and friends. My current assignment spread includes OTC, pharmaceutical, automotive, insurance, ICT, FMCG, fastfoods, B2B and retail.
Skills
- Ad Strategy
- Strategic Branding
- Strategic Marketing
- Strategic Planning
- Market Strategy
- Market Research
- Marketing Campaigns
- Strategy Consulting
- Strategy Development
- Advertising Planning