Ray Smith

Marketing Manager

  • LocationBasildon, United Kingdom



  • Advertising
  • Marketing PR
  • Music
  • Promotions
  • Brand Management
  • Creative
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Abobe Creative Suite

Work history


Marketing Manager

Ram Records

Dec 2013
  • RESPONSIBILITIES ? Create online marketing & advertising plans including: Content & engagement strategy, Social media engagement and Email marketing campaigns to drive traffic growth and ROI. ? Increase artist and label brand audience development of social networks and email database growth. ? Provide and report to label manager, with insightful analytic reports of marketing campaigns results. ? Work directly with external advertising companies (7stars) and social networks, (Facebook, Twitters etc) advertising reps to felicitate impactful digital and print press advertising campaigns. ? Work with the marketing and press team to plan online ad campaigns, creating, developing and maintaining relationships with key digital partners, securing key promotional placements.


Digital Content Manager

RAM Records

Mar 2012 - Dec 2013
  • RESPONSIBILITIES ? Manage / grow artist’s and record label brand social media channels (primarily Twitter, Facebook, YouTube, Instagram and email database) ? Create advertising campaigns within Facebook Ad Manager tool and Twitter ads platform to drive ROI and social awareness growth. ? Manage and upload label releases to the YouTube’s content ID management system. ? Provide complete merchandise fulfilment for the labels brand. Including: Sourcing blank items, print manufacturer, distribution, marketing and sales strategy. ? Obtain impactful press placements for artist’s releases across a wide array of website, blogs and networks. ? Maintain receptive database of video directors and contact with briefs for music videos treatments. ? Maintain relationships with radio DJ’s at the BBC network, Kiss FM and Capital to pitch releases for support and playlists.


Marketing Assistant

RAM Records

Feb 2011 - Mar 2012
  • ? Assist the label manager to plan social media schedules ahead of release campaigns. ? Create and edit html newsletter templates in Adobe Dreamweaver, and send out via company’s email database. ? Update and produce news articles on main label website. ? Help to drive online fan base traffic and growth with web related campaigns. ? Create audio and visual content for use across multiple social network sites. ? Support all aspects of event management / organisation. Including: sourcing artwork design, booking artist’s, promotion and supervising at events. ? Maintaining the growth and running of the record labels club and radio DJ promo mailing list. ? Communicate with artists on a daily basis.


Assistant Manager


Feb 2005 - Feb 2011
  • RESPONSIBILITIES ? Sole responsibility as a key holder was to manage the record store, assuring it opened and closed on time. ? Stock counts and order weekly. ? Serve and advise customers on the extensive music on offer. ? Promote the store via social media and email marketing. ? Pick and pack Internet orders for shipping. ? Answer the telephone and deal with enquiries. ? Play records