Work history
Marketing Manager
RESPONSIBILITIES
? Create online marketing & advertising plans including: Content & engagement strategy, Social media engagement and Email marketing campaigns to drive traffic growth and ROI.
? Increase artist and label brand audience development of social networks and email database growth.
? Provide and report to label manager, with insightful analytic reports of marketing campaigns results.
? Work directly with external advertising companies (7stars) and social networks, (Facebook, Twitters etc) advertising reps to felicitate impactful digital and print press advertising campaigns.
? Work with the marketing and press team to plan online ad campaigns, creating, developing and maintaining relationships with key digital partners, securing key promotional placements.
Digital Content Manager
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RESPONSIBILITIES
? Manage / grow artist’s and record label brand social media channels (primarily Twitter, Facebook, YouTube, Instagram and email database)
? Create advertising campaigns within Facebook Ad Manager tool and Twitter ads platform to drive ROI and social awareness growth.
? Manage and upload label releases to the YouTube’s content ID management system.
? Provide complete merchandise fulfilment for the labels brand. Including: Sourcing blank items, print manufacturer, distribution, marketing and sales strategy.
? Obtain impactful press placements for artist’s releases across a wide array of website, blogs and networks.
? Maintain receptive database of video directors and contact with briefs for music videos treatments.
? Maintain relationships with radio DJ’s at the BBC network, Kiss FM and Capital to pitch releases for support and playlists.
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Skills
- Advertising
- Marketing PR
- Music
- Promotions
- Brand Management
- Creative
- Email Marketing
- Market Research
- Marketing Strategy
- Project Management
- Social Media Marketing
- Abobe Creative Suite