Rebecca Cofie

Content Creator and Creative Director

Mid Level
London, United Kingdom
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About me

4 years of experience in editorial, content creation and creative direction from running SUBCULTURED Magazine - a fashion, art, music and student culture publication and working in the Content/Editorial department of MATCHESFASHION.COM.

Locked Pro Plan feature


  • Content Creation
  • Graphic Design
  • Art Direction
  • Writing
  • Photography
  • Management
  • Creative Direction

Companies I’ve worked with



    • Retail
  • U

    University of Surrey

    • S

      SUBCULTURED Magazine

      • N

        Number Works and Words

        Work history


        Founder, Editor-in-Chief and Creative Director

        SUBCULTURED Magazine

        Oct 2015
        • Guildford, United Kingdom
        • Freelance
        • • Managing a team of fifty people across all departments (Features, Design, Photo-shoots, Video, Street Style, Social Media, Marketing, Events, Business Development) • Building brand partnerships and liaising with advertisers for print and digital platforms, including Cheap Monday, The Friary Guildford and ASOS Marketplace • Responsible for recruiting department directors and commissioning writers, photographers, models and makeup artists • Leading the planning of content strategy and brand objectives • Generating ideas for articles, photo-shoots, campaigns and branded content • Creatively directing photo-shoots, video content and events • Responsible for the art direction of the website design, print issue layouts and marketing campaign materials • Marketing the brand at promotional events, executing social media strategies (FB, IG, TW) based on data from Google Analytics and FB/IG Insights, implementing SEO • Maintaining the editorial and social publishing calendar, ensuring content is uploaded to the WordPress CMS on schedule


        Content, Editorial and Creative Placement


        Jul 2017 - Jun 2018
        • London, United Kingdom
        • Full Time
        • • Responsible for writing features for The Style Report blog • Liaised with external contacts to request press images and high-resolution pictures for features • Designed @matchesfashion Instagram Stories, banners and graphics using Adobe Photoshop • Edited social video teasers with Adobe Premiere Pro • Created social media content for @matchesfashion accounts (Twitter and Facebook copy, Pinterest boards) • Analysed and recorded social statistics with social media analytics tool Dash Hudson • Uploaded daily content features to the app using the Contentful CMS • Responsible for writing SEO brand descriptions for designer landing pages • Compiled content for email newsletters • Carried out call-ins and returns for fashion shoots • Assisted on still life shoots and fashion shoots • Worked with the Fashion Features Editor to conduct interviewee research and transcription


        Social Media and Student Ambassador

        University of Surrey

        Oct 2015 - Jul 2019
        • Guildford, United Kingdom
        • Freelance
        • • Created Instagram content for @uniofsurrey to promote student life • Responsible for curating content for the university blog • Represented and promoted the university at open days, higher education fairs and delivered talks in schools and colleges


        Feb 2015 - Sep 2015
        • London, United Kingdom
        • Freelance
        • • Assisted casting directors Megan McCluskie (February and September 2015) and Shelley Durkan (September 2015) for several London Fashion Week shows • Photographed headshots of over 200 models and filed them to the system database • Edited show model boards and filed model show packages • Liaised with model agencies for model confirmations • Chased models for castings and show call-times • Worked backstage at the fashion shows to co-ordinate the model line-up


        Social Media Marketing Intern

        Vecchio Vintage

        Dec 2014 - Dec 2014
        • London, United Kingdom
        • Internship
        • • Developed and executed social media strategies across the brand’s Facebook, Twitter and Instagram accounts • Scouted locations, casted models and styled outfits for social media campaign photo-shoot • Used Photoshop to edit photos, create graphics and GIFs for social and blog content • Planned an influencer event


        Sep 2014 - Jul 2015
        • London, United Kingdom
        • Freelance
        • • Tutored 5 – 16-year olds by assisting them with classwork and homework • Recorded students' progress on a weekly basis and gave feedback to parents



        Graphic Design

        IED barcelona

        Jul 2018
        • Barcelona, Spain
        • 4 week Graphic Design course (July 2018) taught in Spanish. Topics included: Typography, Adobe Creative Suite (Illustrator, Photoshop and InDesign), Corporate Branding, Graphic Illustration, Creative Photography, Packaging


        BSc Liberal Arts and Sciences

        University of Surrey

        Sep 2015
        • Guildford, United Kingdom
        • A unique degree course where one can study various subjects. Modules included: Marketing Communications, Entrepreneurship and Business Planning, Sociology of the Arts, Internet and Society, Spanish Language/Translation/Sociolinguistics, Screenwriting, Creative Writing


        Editorial/PR/Social Major

        Teen Vogue Fashion University

        Mar 2015 - Mar 2015
        • New York, United States
        • Selected out of 3500 applicants to attend a two-day event at One World Trade Center, New York City, attending master classes and workshops from various fashion industry professionals including former Teen Vogue editor-in-chief Elaine Welteroth.