About me

Rebecca is an innovator and progressive thinker with a flair for thought-provoking and fresh ideas, who can successfully develop and evolve a brand’s presence across the digital arena. An accomplished creative thinker with a demonstrated history working in the Fashion/E-Commerce and Creative Industries, she combines expertise in Visual Communication, Social Media Management, and Digital Design/Production with a (1:1) BA Hons Fashion Journalism Degree from Solent University.

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Work history

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Digital Media and Marketing CoordinatorHYPE-IT
Mar 2020London, United KingdomFreelance
Responsible for the development and curation of the brand’s visual identity, creative social media strategy, influencer marketing network and game design/development. Working alongside the CEO/Founder to translate the brand’s ethos into an effective and eye-catching visual identity. This included logo development, website design, email marketing templates, Instagram templates (Stories and Feed) and game design. Producing consistent, appropriate and targeted content across the brand’s website and social media channels (Facebook and Instagram). Liaising with our Brand Ambassadors and Influencers on Community-Led (#WEAREHYPEIT) engaging content across their social media platforms (IGTV, YouTube and Reels). Designing and developing the web/mobile games used by the brand — Sneaker Snake, Sneaker Crush (Release Date TBC) and Sneaker Stack (Release Date TBC).
Marketing AssistantNAAYIB
Aug 2019London, United KingdomFull Time
Responsible for the effective day-to-day running of the brand’s social and digital presence. Developing a creative social media strategy to enhance the profile and reach of the NAAYIB brand. Providing campaign performance reporting and analysis to CEO/Founder and Marketing Lead. Targeting customers through the use of Social Media (Facebook and Instagram) and Email Marketing (MailChimp). Supporting all aspects of the planning and management of digital marketing campaigns across our online and e-commerce channels, including the curation, creation and implementation of all digital marketing and social assets (photo and video). Monitoring competitor social media activity, websites and email newsletters. Assisting in the implementation of paid-for advertising (Facebook and Google Ads), including the production of advertising material(s).

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Skills

• Social Media
• Social Media Marketing
• Digital Marketing
• Graphic Communication
• Adobe Illustrator
• Adobe Indesign
• Adobe Photoshop
• Photoshoot Assisting
• Branding

Education

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Bachelor of Arts (BA) Southampton Solent University
Aug 2015 - Jun 2018Southampton, United Kingdom
First Class BA Honours in Fashion Journalism specialising in Photography, Videography and Digital Production. Modules Included: · Magazine Production for Digital and Print · Music Journalism · Broadcast Journalism · Fashion Photography · Fashion Film · Business of Fashion · Industry Focus (Influencer Marketing) Live Project · Magazine Design and Coordinator: 3rd Year project working alongside premier shopping centre and client of Solent Creatives, Westquay on the SS18 issue of Westquay Magazine.

Awards

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Fundamentals of Digital MarketingGoogle Digital Garage