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I worked most recently as a Social Media and Ambassador Assistant at award winning fashion/social app ASAP54 and have gained exposure into various different areas of marketing and press from global luxury retailer Mulberry to the start-up environment at app ASAP54. I now hope to pursue a role, which capitalises on my strong communication skills, creativity and passion for arts and culture.
? Managed the social media strategy for the business. In particular, successfully re-vamped the Instagram strategy which increased in followers from 4,000-10,000 in 6 months. ? Sourced and recruited global ambassadors to represent ASAP54: celebrities, bloggers and industry proffesionals. ? Planned, initiated and executed the ASAP54 student outreach programme. ? Wrote copy for social media, email marketing and push messages. ? Implemented the weekly social media report covering performance details in granular and concise way. ? Managed innovative B2B solutions for the brand covering creative planning, execution and commercial deals. ? Successfully organised various PR and Marketing events. ? Assisted with mobile/online and digital marketing strategy, tactical planning, execution.
? Successfully organised a two day marketing event at The London Edition Hotel for key VIP customers and press. Sourced the venue, photographer, props, product, catering and executed the event to an extremely high standard. ? Manage the itemized financial records for the team and process invoices. ? Initiated a monthly internal newsletter to strengthen cross team communications within the business. ? Work with key affiliates to drive incremental sales for the business. ? Liaised with brand relations to improve the online performance of key brands. ? Responsible for creating a granular weekly competitor report. ? Responsible for general admin for the team; booking meetings, managing the team calendar etc.
PR Assistant ? Completed a one-year full-time internship within Mulberry press team based at UK head office. ? Monitored all global press coverage for the brand and held press coverage meetings for senior press officers. ? Responsible for all press coverage reporting along with presenting findings to department managers and CEO following a key product launch, PR event or financial results. ? Managed a team of 15 interns during London Fashion Week. ? Responsible for sourcing elements for London Fashion Week events. ? Successfully managed various independent projects to set deadlines. ? Competent using GPS.
Fashion Marketing, PR, Business Strategy, Buying